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Open nowPosted 105 days ago

创意策划-营销服体系

agirobot/campusrecruitment420 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now创意策划-营销服体系agirobot/campusrecruitment · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on agirobot/campusrecruitment's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. agirobot/campusrecruitment postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 105 days ago

agirobot/campusrecruitment median: 1 days open

The posting

营销服体系是智元面向客户的前端核心作战体系，以客户为中心，整合市场、销售、服务全链路能力。我们采用区域与行业结合的矩阵架构，覆盖市场到线索、线索到回款、问题闭环全周期，保障商业目标与客户价值落地。

1. 活动与事件营销策划：主打公司品牌、人形机器人产品的市场推广落地与场景展示策划，聚焦大型线上线下活动、品牌事件营销、主题展会、重点市场传播项目的全流程策划，输出差异化、年轻化、可落地的推广执行方案，通过多样化创新的推广形式与落地展示玩法，打破科技品牌刻板的市场传播与落地呈现调性，打造有声量、有记忆点的品牌营销事件。 2. 文案创作与输出：独立完成各类文案撰写工作，包括品牌推文、宣传文案、短视频脚本、海报slogan、活动文案、新闻软文等，兼顾文字质感、传播性与品牌调性，打造适配年轻群体的优质内容。 3. 市场活动创意落地：参与公司线上线下市场活动、展会、校园活动、品牌联名等项目的创意策划、方案细化及落地执行，配合团队完成活动素材筹备、内容打磨、传播跟进等全流程工作。 4. 年轻化内容创新探索：紧跟新媒体热点、年轻群体审美趋势、潮流玩法，结合机器人行业属性与公司产品特点，挖掘全新传播形式与创意切入点，持续输出新颖、有温度、有格调的品牌内容，提升品牌年轻化影响力。 5. 素材优化与复盘迭代：配合设计、运营团队完成创意素材的落地优化，参与各类营销项目的复盘总结，沉淀创意方法论，持续优化内容策划与创意输出体系。

能力要求： 1. 核心创意能力：拥有天马行空的脑洞和敏锐的创意思维，不局限固有框架，擅长从生活、潮流、热点中挖掘创意灵感，具备优秀的创新感知力和内容策划敏感度，能跳出传统科技营销思维做内容。 2. 文案表达能力：文字功底扎实，文风灵活多变，可驾驭文艺、潮流、简约、专业等多种文案风格，擅长用年轻化、有温度、有格调的语言传递品牌价值，拒绝模板化、同质化内容。 3. 行业热爱与审美：真心热爱机器人、人工智能、前沿科技行业，对智能科技产品有浓厚兴趣；具备良好的审美能力和生活格调，注重细节，对视觉呈现、内容质感、传播调性有自己的独立认知。 4. 执行与协作能力：具备清晰的逻辑思维，能够独立完成创意构思、方案撰写、文案输出全流程工作；善于沟通协作，能高效配合团队完成项目落地，抗压能力良好，对待工作有热情、有责任心。 5. 年轻化特质：思维活跃、敢于创新、乐于尝试新鲜事物，关注新媒体潮流、年轻圈层文化，契合品牌年轻化升级需求，有极强的学习能力和成长意愿。 6. 加分项：有校园新媒体、文创策划、短视频脚本创作、品牌营销实习经验；拥有个人文案、创意作品、公众号运营案例；熟悉机器人/AI科技行业内容者优先。

专业要求： 1、新闻传播、汉语言文学、广告学、新媒体、市场营销、文创设计、戏剧影视文学等相关专业优先， 2、热烈欢迎脑洞开阔、热爱文案创意、喜欢科技行业的理工科、艺术类等跨专业同学投递。 3、具备理工科双学位者优先。

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