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Open nowPosted 411 days ago

产品营销经理(GTM)

agirobot/referral515 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now产品营销经理(GTM)agirobot/referral · Shenzhen, Guangdong, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. agirobot/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 411 days ago

agirobot/referral median: 1 days open

The posting

1、市场研究与产品竞争力分析: - 追踪人形机器人领域的行业趋势、市场需求与竞品动态; - 深入理解产品定位、产品能力、产品竞争力,横向对比市场同类竞品,提炼产品卖点; - 洞察市场需求、用户痛点,找准产品主打应用场景及对应核心需求; - 结合产品竞争力、卖点和主打应用场景、核心需求,给出产品营销规划、方向; 2、产品上市与“营 + 销” 装备打造(Go-To-Market, GTM): - 负责产品上市整体策略制定与执行,包括定价策略、渠道选择、推广节奏和活动规划; - 负责产品上市以及销售资料的打造,包括产品主打胶片、销售指导、场景应用案例、视频、方案模板、合同模板等; - 协同市场部,负责产品叙事、视频脚本、行业展会、媒体文章等内容生产,提升产品的市场认知与声量; 3、销售与渠道赋能及售前支持: - 搭建对内销售团队与对外合作伙伴的赋能体系,为销售团队、客户伙伴提供定期培训和宣讲(如:产品知识、销售流程、报价体系、沟通话术等),提升客户沟通与转化率; - 提供销售、市场前端需求的技术支撑,针对性收集前端用户、客户需求导入产品需求和开发计划;

1、本科及以上学历,理工科、市场营销相关专业优先; 2、5年以上产品行销或技术市场经验,熟悉机器人、智能驾驶、智能硬件、消费电子、IoT等行业; 3、具备产品上市计划、营销活动的策划与落地能力,能清晰拆解目标、制定流程、协调资源,确保项目高效推进; 4、具备优秀的文案撰写能力,能独立完成宣传 PPT、手册、案例等内容创作; 5、具备跨部门沟通与对外合作能力,能与研发、生产、销售、品牌团队及合作伙伴高效配合,解决合作中的问题; 6、逻辑思维能力强,执行力强,学习能力强。

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