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Open nowPosted 126 days ago

投放获客经理

agirobot/referral515 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now投放获客经理agirobot/referral · Shanghai, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on agirobot/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. agirobot/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 126 days ago

agirobot/referral median: 1 days open

The posting

岗位定位 负责擎天租机器人行业解决方案业务的投放获客，通过信息流投放、KOL/KOC 内容投放、行业媒体和社群定向投放等方式，获取精准、可转化的企业客户线索。 擎天租的核心业务是为客户提供机器人租赁、机器人表演、机器人巡游、机器人互动和活动引流解决方案，因此该岗位需要围绕有活动需求、引流需求、展会需求、商场需求、文旅需求的企业客户进行精准投放。 核心目标 通过多渠道投放，持续获得高质量企业客户线索，并沉淀可复制的投放获客模型。 核心职责 1. 信息流投放获客 负责抖音、视频号、小红书、朋友圈等平台的信息流投放，完成账户搭建、素材测试、人群定向、预算分配和效果优化。 2. KOL/KOC 投放获客 筛选适合机器人租赁业务的达人、本地号、行业号、活动策划号、商业地产号、文旅号等资源，通过内容合作获取客户咨询和线索回流。 3. 行业媒体与社群投放 对接会展、活动策划、商业地产、文旅景区、品牌营销、本地生活等行业媒体、公众号、社群和垂直渠道，进行精准投放。 4. 投放素材筛选与优化 从官方内容、合伙人内容、客户案例、机器人表演现场素材中筛选适合投放的内容，并推动素材优化。 5. 投放策略制定 根据不同渠道制定预算分配、投放节奏、人群定向、地域测试、场景测试和素材测试策略。 6. 线索回流链路搭建 设计并优化从广告曝光、内容触达、客户咨询、表单留资到销售承接的完整链路，确保线索能够有效回流到公司。 7. 投放数据复盘 跟踪线索成本、有效线索率、咨询率、转化率、成交情况和 ROI，持续优化投放效果。 8. 投放模型沉淀 总结不同平台、不同达人、不同媒体、不同素材的投放效果，沉淀可复制的获客模型。

任职要求 1. 有信息流投放、效果投放、短视频投放、KOL/KOC 投放或线索获客经验。 2. 熟悉巨量引擎、抖音本地推、小红书聚光、视频号广告、朋友圈广告等平台优先。 3. 具备 KOL/KOC 筛选、内容合作、资源对接和效果评估能力。 4. 了解行业媒体、垂直社群、公众号、私域社群等定向投放方式。 5. 对线索成本、有效线索率、转化率和 ROI 敏感。 6. 能理解企业客户的需求场景，知道如何通过投放触达有活动、表演、巡游、展会、引流需求的客户。 7. 有素材测试能力，能判断什么内容适合投放放大。 8. 执行力强，能快速测试渠道、复盘数据、优化模型、拿到结果。 加分项 1. 有 ToB 线索获客、企业服务、招商加盟、租赁行业投放经验。 2. 有活动策划、会展服务、商业地产、文旅景区、本地生活行业资源。 3. 有达人投放、行业媒体投放、社群投放成功案例。 4. 有从 0 到 1 搭建线索获客链路的经验。 考核指标 1. 有效企业客户线索数量。 2. 单条线索成本。 3. 线索有效率。 4. 线索成交转化率。 5. 信息流投放 ROI。 6. KOL/KOC 投放线索回流效果。 7. 行业媒体和社群投放线索质量。 8. 可复制投放模型和获客链路沉淀数量。

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