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Open nowPosted 286 days ago

雇主品牌运营经理

agirobot/referral515 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now雇主品牌运营经理agirobot/referral · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on agirobot/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. agirobot/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 286 days ago

agirobot/referral median: 1 days open

The posting

内容创作与产出：​ 挖掘公司雇主亮点（福利体系、企业文化、成长路径、员工故事等），独立完成宣传文案、短视频脚本、海报文案、图文专题等内容创作；​ 负责雇主品牌内容的选题规划，确保内容贴合目标人才（社招 / 校招 / 特定岗位）的求职偏好，兼具真实性与吸引力。​ 传播渠道运营：​ 负责社交媒体（小红书、B站、知乎、LinkedIn 等）的雇主品牌账号运营，包括内容发布、互动维护、粉丝增长；​ 结合校招 / 社招节点，制定针对性的传播计划，选择适配渠道进行内容投放，提升雇主品牌曝光与触达效率。​ 雇主品牌活动落地：​ 协助或主导雇主品牌相关活动策划与执行（如校园宣讲会、雇主开放日、员工内推活动、行业雇主品牌奖项申报等）；​ 对接外部供应商（设计、拍摄、媒体等），确保活动与宣传物料的落地质量，控制执行成本。​ 效果追踪与优化：​ 监控雇主品牌内容的传播数据（阅读量、互动量、投递转化量等），定期输出数据分析报告；​ 根据数据反馈与人才市场变化，调整宣传策略、内容方向与渠道组合，持续优化雇主品牌传播效果。​ 跨部门协作：​ 与招聘团队联动，明确招聘需求，针对性输出雇主品牌宣传支持；​ 与业务部门、员工沟通，挖掘真实的员工故事与雇主素材，确保雇主品牌形象真实可信。​

学历：本科及以上学历，广告学、市场营销、传播学、人力资源管理、新闻学等相关专业优先；​ 有完整雇主品牌项目执行经验者优先；​ 工具技能：熟练使用办公软件，掌握基础设计工具（Canva、PS 基础），会短视频剪辑（剪映等）者加分。​ 核心能力：​ 内容创作能力：文字表达流畅生动，能快速抓住核心亮点，适配不同渠道的宣传风格；​ 传播运营能力：熟悉主流招聘平台与社交媒体的运营规则，具备渠道选择、内容投放与效果优化的实操经验；​ 数据分析能力：能通过数据洞察问题，提出可落地的调整方案；​ 沟通协作能力：善于跨部门对接，能高效挖掘素材、协调资源，具备良好的同理心与表达能力。​ 软性素质：​ 对雇主品牌有深刻理解，清楚雇主品牌与产品品牌的差异；​ 关注人才市场动态与求职趋势，能站在求职者角度思考宣传方向；​ 积极主动、有创意、抗压能力强，能应对多任务并行的工作场景。

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