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Open nowPosted 262 days ago

营销数字化产品经理

agirobot/referral515 open roles

Where
Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. agirobot/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 262 days ago

agirobot/referral median: 1 days open

The posting

1.深度解读公司销售战略与市场进入策略,制定融合交付、售后服务场景的销售数字化产品中长期蓝图。负责涵盖客户关系管理(CRM)、销售赋能(Sales Enablement)、渠道管理(PRM)、销售运营与分析(Sales Ops & Analytics)、售后管理(ITR)及交付履约管理在内的组合规划与演进路线图,确保技术投入与业务增长目标、客户服务体验目标紧密对齐。 2.作为业务与技术的桥梁,深入一线销售团队、渠道伙伴、售前技术支持、销售运营部门及交付、售后服务团队,洞察复杂销售周期中从订单签订到交付验收、售后维保的全链路核心痛点与增长机会。将销售方法论、市场策略、交付与售后管理诉求,转化为清晰的平台能力规划、产品需求文档及创新的数字化解决方案。 3.主导销售数字化关键平台与产品的从 0 到 1 构建或重构,重点强化交付履约协同、售后服务管理模块的功能设计。核心领域包括但不限于:智能化的线索分配与客户全生命周期管理、销售流程自动化(如报价、合同、订单)、订单交付进度追踪与协同、售后工单管理与服务闭环、客户满意度调研与分析、渠道伙伴协同与赋能平台、销售预测与业绩洞察数据产品。 4.设计并主导销售平台与市场(Marketing)、售后(Service)、交付履约、 财务(Finance)及 ERP 系统的端到端集成,构建覆盖售前 - 售中 - 交付 - 售后的 360 度客户视图与无缝业务流程。作为变革推动者,设计并执行产品推广与赋能计划,驱动销售、交付、售后组织接纳新的数字化工作方式,实现平台价值的最大化渗透。 5.建立覆盖销售、交付、售后全链路的效能度量体系,通过数据洞察销售行为、预测业绩趋势、诊断交付瓶颈、评估售后服务质量。前瞻性探索 AI 与大数据的应用,如销售机会评分、客户流失预警、交付风险预判、售后问题智能派单与解决方案推荐、个性化推荐、智能定价辅助、销售对话分析等,打造具有市场竞争力的智能销售与客户服务能力。

1.有8年以上相关工作经验,其中至少 5 年专注于 To B 销售科技领域,担任 CRM、销售赋能或销售运营产品线的核心产品管理角色,具备丰富的直销、渠道管理、交付履约、售后服务领域数字化项目实操经验。 2.拥有主导或深度参与大型企业(年营收 10 亿人民币以上)销售数字化平台(如 Salesforce、销售易、纷享销客等 CRM 系统)的完整替换、深度定制或规模化成功实践的完整案例,主导或核心参与过交付、售后模块的功能规划与落地优先。 3.深刻理解复杂 To B 销售的全流程(L2C),精通从订单签订到交付验收、售后维保的端到端业务逻辑,熟悉主流销售方法论及销售团队管理体系。 4.具备交付、售后领域业务痛点挖掘与解决方案设计能力,能够结合客户实际需求,推动销售数字化平台与交付、售后系统的集成优化,提升客户全生命周期体验。

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