The posting
Responsibilities :
Lead User Research: Independently design and conduct qualitative and quantitative user research, including in-depth interviews, contextual observations, usability testing, surveys, and social listening. Develop a deep understanding of the real-world use cases, behaviors, habits, and pain points of pool and backyard users in target markets.
Conduct Ongoing Market Research: Monitor market size and trends, competitive landscapes, competitor product positioning and feature analysis, sales channels, pricing structures, industry trade shows, and market reports. Translate findings into structured, actionable market intelligence.
Identify Market and Product Opportunities: Synthesize user research and market intelligence to uncover unmet needs and emerging market opportunities. Develop evidence-based insights and actionable product recommendations to inform product strategy, roadmap planning, and new product development decisions.
Enable Global Sales and Channel Partners: Deliver product presentations, training sessions, and Q&A support for international sales teams, distributors, and channel partners. Develop sales enablement materials, including product value propositions, competitive comparison guides, and FAQs. Serve as a trusted product expert who equips frontline teams with the knowledge they need to succeed.
Monitor Customer Feedback and Drive Product Improvements: Continuously monitor user feedback across multiple channels, including e-commerce reviews, social media, customer service tickets, returns, and after-sales service data. Identify recurring product issues and improvement opportunities, communicate findings to product and R&D teams, and track issues through to resolution.
Conduct Immersive, In-Context Field Research: Regularly visit users in their actual living environments to observe how products are used in everyday life. This includes immersive, in-home field research, potentially involving staying with participating households to experience their daily routines firsthand and document product usage patterns, habits, and pain points in real backyard and pool settings.
Requirements :
Education and Relevant Experience: Bachelor's degree or above in a relevant field, with work or internship experience in user research, market research, product management, or a related discipline.
Strong Research Skills: Ability to independently design, conduct, and analyze research, translating first-hand observations and data into actionable insights and practical product recommendations.
Willingness to Travel: Ability and willingness to undertake international business travel and on-site field research as required by the role.
Data-Driven and AI-Enabled: Strong analytical skills, with familiarity with data analysis methods and an interest in using AI tools to improve research efficiency, analytical rigor, and the quality of insights.
Self-Driven and Curious: Demonstrates initiative, intellectual curiosity, and a results-oriented mindset. Willing to spend significant time in real-world user environments, including immersive field research in customers' backyards, to develop a first-hand understanding of their needs and experiences.
Preferred:
Candidates with any of the following experience or strengths are encouraged to apply:
Experience in the pool, backyard, outdoor living, or home appliance industries, or experience delivering product training, sales presentations, sales enablement, or go-to-market (GTM) support for sales teams and channel partners.
Experience building AI-powered workflows, such as prompt engineering, automated data analysis, customer review and social sentiment analysis, or market intelligence aggregation.
Familiarity with consumer behaviors and cultural contexts in international markets, particularly North America, Europe, and Australia.
Experience contributing to hardware product development from concept to launch, including new product introduction (NPI) or go-to-market initiatives.
