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Open nowPosted 600 days ago

Digital Marketer - Growth Marketer

air-teams26 open roles

Where
Pakistan
Work mode
Remote
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Your applicationOpen nowDigital Marketer - Growth Marketerair-teams · Pakistan

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11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 600 days ago

The posting

We are seeking a Growth Marketer (Digital Marketer) on behalf of our strategic partner to drive their online customer acquisition, engagement, and retention strategies. This role demands a professional with 4+ years of hands-on digital marketing experience, capable of planning and executing data-driven campaigns across Paid Ads (Google, Meta), SEO, Content Marketing, Email Marketing, Inbound, and Outbound channels. The ideal candidate is results-oriented, thrives on experimentation, and leverages analytics to continuously optimize campaigns for maximum growth.

Key Responsibilities

1. Growth Strategy & Planning

  • Strategic Roadmaps: Develop multi-channel marketing strategies to attract, convert, and retain customers.
  • Targeting & Segmentation: Identify audience segments, develop buyer personas, and tailor messaging to match prospect needs.
  • Budget Management: Allocate marketing budgets effectively to achieve an optimal balance between reach, engagement, and ROI.

2. Paid Advertising (Google & Meta)

  • Campaign Creation: Launch, manage, and optimize PPC campaigns on Google Ads, Facebook, and Instagram.
  • Keyword & Audience Targeting: Conduct keyword research, competitor analysis, and segment audiences for more efficient ad spend.
  • Performance Optimization: Continuously A/B test ad creatives, landing pages, and bidding strategies to improve key metrics (CTR, CPC, CPA, ROAS).

3. SEO & Content Marketing

  • On-Page & Technical SEO: Improve site structure, meta tags, and overall content relevance for higher organic search visibility.
  • Content Strategy: Plan and produce engaging, SEO-friendly content (blogs, articles, infographics) that drives traffic and brand authority.
  • Link Building & Outreach: Execute backlink strategies and collaborate with industry influencers to boost domain authority.

4. Email Marketing & Automation

  • Email Campaigns: Segment lists and run email initiatives (newsletters, drip campaigns, automated triggers) aligned with the sales funnel.
  • Workflow Setup: Implement lifecycle marketing workflows that nurture leads through personalized, data-driven content.
  • Performance Tracking: Analyze open rates, click-through rates, and conversions to refine email strategies.

5. Inbound & Outbound Marketing

  • Inbound Funnel: Create lead magnets, landing pages, and gated content to capture and nurture high-quality leads.
  • Outbound Campaigns: Collaborate with sales teams on targeted email sequences, cold outreach, and social selling tactics.
  • Conversion Optimization: Identify funnel bottlenecks and implement CRO best practices to increase lead-to-opportunity ratios.

6. Analytics & Optimization

  • KPI Tracking: Monitor campaign metrics (CTR, CPA, CPL, conversion rates) via tools like Google Analytics, Facebook Business Manager, or CRM dashboards.
  • Reporting & Insights: Translate data into actionable insights, regularly reporting performance to stakeholders.
  • Experimentation: Develop and run A/B tests, pilot new channels, and iterate quickly based on results.

Qualifications

  1. 4+ Years of Digital Marketing Experience Demonstrable track record across paid ads, SEO, content, and email with measurable results.
  2. Paid Ads Proficiency Expertise in Google Ads and Facebook/Instagram Ads management, including data analysis and bid optimization.
  3. SEO Acumen Solid grasp of on-page, off-page, and technical SEO best practices.
  4. Content & Email Marketing Skilled at creating, distributing, and optimizing high-quality content; experience with email automation platforms (e.g., Mailchimp, HubSpot, Marketo).
  5. Analytical Mindset Comfortable using digital analytics tools and applying insights to improve campaign performance.
  6. Growth Mindset Innovative, data-driven approach; not afraid to test new ideas and pivot based on learnings.
  7. Strong Communication Skills Ability to present complex performance data in a clear, actionable way to both technical and non-technical stakeholders.

Nice-to-Have Skills

  • Marketing Automation Advanced knowledge of workflows, lead scoring, and nurture programs.
  • Copywriting & Basic Design Capable of writing compelling copy and making minor design edits for ads or landing pages.
  • Experience with Sales Alignment Working effectively with sales teams on outbound strategies and lead handovers.
  • B2B or SaaS Experience Familiarity with long sales cycles and product-led growth strategies.
  • Programming Familiarity Basic HTML/CSS skills for landing page customization and email template adjustments.

What Our Partner Offers

  • Competitive Compensation: A salary structure that rewards performance and impact on marketing KPIs.
  • Professional Growth: Opportunities to advance through continuous learning, certifications, and mentorship.
  • Collaborative Culture: Join a results-driven team that values creativity, data-driven decision-making, and shared success.
  • Flexible Work Setup: Depending on organizational policy, enjoy remote or hybrid work arrangements.
  • Career Advancement: Potential to grow into senior roles as the digital marketing function expands.

If you excel at running full-funnel marketing campaigns, thrive in a fast-paced, data-driven environment, and want to be a key contributor to a growing organization, we’d love to hear from you. Apply now to become our partner’s Growth Marketer and help shape their next phase of expansion!

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