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Open nowPosted 28 hours agoWe saw it 72 min after it went up

Senior Performance Marketing Specialist [B2C]

almentor10 open roles

Where
Maadi, Cairo Governorate, Egypt, Remote
Work mode
Remote
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Your applicationOpen nowSenior Performance Marketing Specialist [B2C]almentor · Maadi, Cairo Governorate, Egypt, Remote

  1. YouYes, apply to this one.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. almentor postings stay open a median of 11 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 28 hours ago

almentor median: 11 days open

The posting

About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!

Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA

As the Senior Performance Marketing Specialist, you will:

  • Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
  • Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
  • Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
  • Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
  • Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
  • Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
  • Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
  • Ensure continuous alignment with marketing team pre, during & post marketing campaign
  • Drive the installation of the mentor App to drive engagement with users and customers
  • Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
  • Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
  • Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
  • Proficient in implementing SEO best practices to enhance website visibility and organic search rankings

The ideal candidate will have:

  • Bachelor's Degree in Marketing/Media or any related field
  • 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
  • Excellent command of Arabic and English.
  • Good organization and planning skills.
  • Creative and good writing skills.
  • Up to date with the latest trends and best practices in online marketing and measurement.

Why join us?

  • Competitive salary packages
  • Flexible work arrangements
  • Family Medical insurance
  • Access to a wide range of courses on our platform
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