The posting
The AI agent era is here, and you'll help define how enterprises build with it.
Amazon Bedrock and AgentCore are how the world's largest organizations are building AI-native applications and autonomous agents. This is one of the fastest-growing product areas in AWS history, and we need a Product Marketing Manager - Tech who can help shape the narrative and drive launches that land with technical audiences.
In this role, you'll work at the intersection of product and storytelling. You'll translate complex AI capabilities into clear, compelling positioning, execute launches that reach developers and architects, and develop the content strategies that build adoption. You'll collaborate closely with product managers, engineers, and field teams across a portfolio that includes Amazon Bedrock, Amazon Bedrock AgentCore, and Strands Agents (our open-source agent SDK), learning quickly and contributing meaningfully from day one.
This is a high-growth role on a team with direct access to AWS leadership and a front-row seat to the most consequential platform shift since cloud itself.
Why This Role * Front-row seat to one of the fastest-moving product areas in AWS: agentic AI is redefining how software gets built * Mentorship from senior marketers and direct collaboration with product GMs and engineering leaders who value marketing as a strategic function * Growing visibility: opportunities to contribute to re:Invent content, analyst briefings, and customer engagements * Real ownership: you'll own launches and positioning for specific products, not just execute tasks handed to you * A team culture that rewards bold thinking, intellectual curiosity, and a bias for action
Key job responsibilities * Own positioning and launch execution for specific capabilities within the Bedrock/AgentCore portfolio, from messaging development through launch day and post-launch iteration * Translate complex architectures into customer value: create technical narratives, blogs, demos, and reference content that help builders understand when and how to use agents vs. other AI patterns * Contribute to product strategy by gathering and synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data * Develop expertise in your product area and represent it in field enablement sessions, customer conversations, and internal reviews * Drive adoption with technical audiences: develop and execute content strategies that reach developers, architects, and technical decision-makers through the channels they trust * Partner cross-functionally with product management, developer relations, solutions architecture, and sales to support aligned GTM motions
About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
- Bachelor's degree in a relevant field or equivalent work experience - Experience working cross functionally with tech teams - 3+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products - Demonstrated ability to create technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences
- Experience presenting to both technical and non-technical executive audiences - Advanced technical degree, or Master's degree - Experience marketing AI/ML, developer tools, or cloud infrastructure products - Track record of contributing to successful product launches (launches you can point to and describe your role) - Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use) - Analytical mindset: you use data to inform positioning choices and measure launch effectiveness
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 130,500.00 - 176,000.00 USD annually USA, MA, Boston - 118,600.00 - 160,000.00 USD annually USA, VA, Arlington - 118,600.00 - 160,000.00 USD annually USA, WA, Seattle - 118,600.00 - 160,000.00 USD annually
