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Open nowPosted 3 days ago

(高级)广告投放专员/经理- AG

arashivision/social260 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now(高级)广告投放专员/经理- AGarashivision/social · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. arashivision/social postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 3 days ago

arashivision/social median: 2 days open

The posting

职位描述 1. 根据海内外市场团队的推广需求,负责海外(Google/Meta/TikTok)或国内(抖音/小红书/B站/视频号等)社媒平台的广告投放,制定合理的投放策略,执行广告上线实施精准引流; 2. 以数据为导向监控并评估平台投放成效,结合投放数据提炼素材、人群等投放洞察,持续迭代投放策略,提高业绩表现; 3. 参与广告物料创意设计与制作,与设计、剪辑部门沟通需求,根据投放表现持续优化广告素材,输出创意洞察; 4. 具备数字化建设能力:熟悉Google Analytics 4、巨量云图、灵犀等社媒数据中台使用,协助推进广告数据与社媒、电商等平台数据的系统化看板建设,验证投广效果,并有效推动业绩增长; 5. 具备业务流程建设能力:主导优化部门内外的协作流程,快速撬动跨部门资源,高效支持核心项目的推进和落地。

职位要求 1. 本科及以上学历,海内外名校优先,1-3年市场营销从业经历; 2. 具备海外Google Ads & Meta Ads广告平台,或国内巨量系、小红书聚光等广告投放平台的实操经验; 3. 熟悉海内外社媒生态,深度参与过KOL/KOC、内容营销及广告投放工作; 4. 掌握系统性广告投放方法论、营销归因,熟练掌握数据分析,数据驱动意识强; 5. 掌握业务流程建设,擅长识别和处理问题,并能结合上下游优化流程建设; 6. 对设计、美学、创意有一定的见解,具备内容产出质量的判断能力,关注社交媒体和消费者市场

岗位亮点和吸引点 1. 深度参与品牌方的全球化运营:有机会参与内容营销、品牌传播、大促活动等核心业务,掌握品效合一的实战打法; 2. 跨部门协作能力快速成长:与KOL、UGC、Social、PR及电商等多团队密切协作; 3. 数据与创意并重的实战环境:有机会接触海外/国内主流社媒平台的海量内容及数据,通过数据洞察优化创意决策。

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