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Open nowPosted 538 days ago

包装设计师（全案方向）

arashivision/social261 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now包装设计师（全案方向）arashivision/social · Shenzhen, Guangdong, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on arashivision/social's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. arashivision/social postings stay open a median of 3 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 538 days ago

arashivision/social median: 3 days open

The posting

作为影石的包装设计师，你要做的不只是“把包装做好看”。我们希望你能整体操盘一款新品的包装：每一面怎么帮产品卖出去，每一次开箱怎么让用户记住品牌，每一个尺寸怎么影响物流成本，你都能想清楚。

1. 你能把产品卖点、目标人群和竞品格局，转化成货架上一眼能看懂、开箱后愿意分享的包装方案； 2. 你清楚包装在销售链路里的作用：线下货架吸引、电商主图展示、开箱内容传播、渠道陈列和运输效率，都会决定你的设计判断； 3. 你认同我们“帮助人们更好地记录和分享生活”的使命，并愿意让用户从拿到包装的第一眼开始感受到它。 你的日常工作将涵盖以下部分： 1. 你将从新品立项启动阶段开始介入，吃透产品的核心卖点、目标人群和使用场景，并完成竞品及行业包装分析，为每款新品定义包装策略和设计方向； 2. 你将主导包装平面设计：正面产品 KV 的图文设计、卖点图标和信息层级、背面及侧面的规格与合规信息，让包装在货架上能快速讲清“为什么买它”； 3. 你将规划开箱逻辑：开箱方式、层次顺序、主配件排布、说明指引物料的放置，把开箱做成一段有节奏、有记忆点、值得分享的体验； 4. 你将统筹平面与结构的统一，确保视觉表达、开箱动作和产品定位讲的是同一个故事； 5. 你将把方案推进到量产：熟悉印刷工艺（专色、烫金、UV、击凸等）和材料特性，主导打样、看色、签样，确保量产效果和设计一致； 6. 你将为包装的商业结果负责：算得清包装尺寸、重量、装箱率对物流费用的影响，能在体积、成本、防护和视觉表现之间找到最优解，并通过规格收敛和尺寸优化做出真正的降本； 7. 你将建立多 SKU、多区域版本的包装设计体系，保证全球新品包装在品牌上统一，在执行上高效； 8. 你将与产品、工业设计、视觉设计、市场、供应链和渠道团队深度协同，推动方案在真实的商业和工艺条件下完整落地。

【必需项】 1. 视觉传达、包装设计、工业设计等相关专业，本科及以上学历，5 年以上消费电子或快消品包装设计经验（作品优秀可放宽至 3 年）； 2. 平面功底扎实，能独立完成包装 KV、卖点图文和信息层级设计； 3. 理解开箱逻辑，看得懂刀模图，熟悉常用包装材料和印刷工艺，有打样和签样经验； 4. 有从立项到量产的完整项目经历，有成本和物流意识； 5. 作品集能体现从策略到落地的完整思考，而不只是效果图。 【加分项】 1. 有海外市场、跨境电商或多 SKU 包装体系经验； 2. 有包装体积优化、降本或可持续包装的实践成果； 3. 熟悉影像类或消费电子产品，热爱户外运动及旅拍等垂直场景。

岗位亮点 1. 操盘全球旗舰新品：你设计的包装会随影石 Insta360 新品走向全球货架，被世界各地的用户亲手打开； 2. 全链路的完整闭环：从卖点分析、平面设计、开箱逻辑，到印刷量产和物流测算，每一步你都在场，你的判断力会成长得最快； 3. 包装有商业话语权：你不只是执行者，你的包装策略会直接影响产品的终端表现和运营成本； 4. 敢做实验的空间：新工艺、新材料、非常规的开箱形式，只要说得清价值，我们支持你先做出来再看； 5. 坦诚扁平的团队：年轻、敢想敢为的团队氛围，好的想法永远有机会被看见和落地。

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