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Open nowPosted 869 days ago

口碑营销专员/经理(全球/国内)

arashivision/social261 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now口碑营销专员/经理(全球/国内)arashivision/social · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 869 days ago

The posting

口碑维护方向: 岗位职责 1. 监测、收集海内外互联网渠道企业相关动态、报道,及时掌握敏感信息,研判敏感信息; 2. 洞察各平台运营策略,输出品牌、产品口碑提升策略;拆解产品负面口碑类型,提出解决方案,跟进妥善处理; 3. 以提升品牌形象为主要目标,以用户为中心,响应社交媒体用户疑问; 4. 提升社交平台产品品牌搜索率,协调部门落实搜索优化方案; 5. 完成项目总结/分析报告; 6. 管理供应商,有优质供应商资源。

SEO方向: 【岗位职责】 1. 统筹负责Google/chatGPT搜索等国内主流AI平台的研究和分析,优化站内外内容结构,优化品牌搜索路径; 2. 数据驱动:监控并分析流量数据,定期输出优化报告,提出可落地的改进方案。 3. 团队协作,与技术、内容、产品团队协作,推动APP端、移动端适配等优化;

舆情监测方向: 【工作职责】 1. 舆情监测与发现: · 学习使用专业的舆情监测工具,不间断地监测全网与公司相关的信息。 · 敏锐地发现潜在的负面信息、敏感话题和重大机遇。 2. 信息分析与研判: · 在团队指导下,对监测到的信息进行初步分类、筛选和定性。 · 从海量信息中提炼出核心观点和潜在风险,为决策提供数据支持。 3. 协助处置与报告: · · 整理并输出舆情日报/周报/月报/专项报告,确保信息传递的及时与准确。 · 跟进已发生事件处置进展 4. 知识沉淀与学习: · 持续关注行业动态、社会热点和行业动向。 · 参与团队的知识库建设,将案例和经验转化为可复用的方法论。

口碑营销/维护方向: 任职要求 1. 本科以上学历,有该项工作经验; 2. 有舆情管理、口碑营销、平台优化工作经验者优先; 3. 了解国内外社交媒体平台,有网感。积极向上,工作细心,抗压能力强; 4. 对敏感信息具有良好的风险研判能力、沟通应变能力及文字表达能力; 5. 了解影像行业数码产品,熟悉影石Insta360产品和用户的加分。 6. 英语读写能力强,英文可作为工作语言。

SEO方向: 【任职要求】 1. 基础要求 (1) 本科及以上学历,1年以上SEO/AEO相关工作经验,有国内外双端优化经验者优先; (2) 熟悉国内外主流平台算法规则(如微信搜索权重DeepSeek技术特性); (3)精通SEO工具及数据分析工具 (3)擅长关键词研究与内容策略制定,能结合用户搜索意图调整内容。 2. 软性素质: (1)数据敏感度高,能通过流量波动快速定位问题并提出解决方案; (2)较强的跨部门沟通能力,可协调技术、运营团队推动优化落地; (3)对AI技术及搜索生态发展趋势保持敏锐洞察。

舆情监测方向: 【任职要求】 ·本科及以上学历,新闻传播学、社会学、公共关系、中文、市场营销、信息安全等相关专业优先。 · 了解meltwater/cision 等至少一种海外监测工具 · 具备出色的信息搜集和文字处理能力,能够快速从冗杂信息中抓住重点。 · 对网络社交平台(如Youtube、reddit、tiktok、IG等)有高频使用体验或基本认知。 · 具备良好的逻辑思维和分析能力,做事认真、细致、有耐心。 · 具备强烈的责任心和团队协作精神,能适应一定的工作压力。

加分项(具备以下特质会让你更出众): · 网感好: 是网上冲浪小能手,熟悉网络流行语和热点事件。 · 政治敏感度高: 关心时事政治,对社会热点有独立的思考和判断。 · 工具能力: 熟练使用Excel、PPT等办公软件,有数据可视化基础者更佳。 · 心理素质: 情绪稳定,具备良好的抗压能力和沟通能力。

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