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Open nowPosted 48 days ago

(高级)广告投放专员/经理- 欧洲

arashivision/social260 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now(高级)广告投放专员/经理- 欧洲arashivision/social · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. arashivision/social postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 48 days ago

arashivision/social median: 2 days open

The posting

1.负责 Google、Meta、TikTok 等平台的欧洲市场策略制定,执行投放计划,精准引流至 DTC 独立站及亚马逊; 2.利用 GA4 及 AI 工具深度分析数据,迭代投放模型,通过人群/素材洞察提升 ROI; 3.协同创意团队,输出高质量的广告素材需求,参与制作符合欧洲审美与产品特性的素材; 4.具备欧洲市场洞察能力:深入研究目标区的用户行为、竞品动态及媒介趋势,持续寻找新的增长点; 5.具备跨部门协同能力:主导优化部门内外的协作流程,灵活撬动跨部门资源,高效支持核心项目的推进和落地

1.本科以上学历,1-3 年海外投放经验,精通 Google + Meta广告实操投放,有 3C 新品全链路上市经验者优先; 2.具备欧洲市场实操经验优先,关注海外社媒和消费者市场,熟悉欧洲市场规则(如GDPR)、本地文化及消费者偏好; 3.掌握系统广告投放方法论,数据驱动意识强,能够从复杂数据中发现业务增长逻辑。 4.掌握业务流程建设,擅长识别和处理问题,并能结合上下游优化流程建设; 5.对设计、美学、创意有一定见解,具备内容产出质量的判断能力; 6.英语可作为工作语言,具备德语/法/西语能力者加分。

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