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Open nowPosted 494 days ago

公关经理(品牌公关)

arashivision/social260 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now公关经理(品牌公关)arashivision/social · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. arashivision/social postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 494 days ago

arashivision/social median: 2 days open

The posting

整体描述:负责品牌内容策划和传播执行,结合品牌节点和项目,综合运用事件营销、KOL共创、媒体合作和矩阵账号运营等手段,提升品牌知名度和美誉度。

具体工作包括但不限于: 1、品牌内容与故事化表达:深入理解并认同影石 Think Bold 品牌文化,具备将品牌文化、使命愿景等官方内容,转化为受众易懂可感的品牌故事的能力。 2、传播事件策划与执行:熟悉抖音、视频号、小红书、微博、公众号等新媒体平台传播规律,从新闻角度挖掘或策划符合品牌心智的传播事件,独立撰写品牌/行业 PR 稿和视频脚本。 3、KOL与媒体合作 开拓与维护品牌解读手工、影像、科技、泛财经类 KOL 和媒体资源,策划共创品牌选题,打造爆款图文和视频传播项目。 4、矩阵账号搭建 :负责矩阵的搭建与运营,结合热点事件和企业特点,策划矩阵式传播打法,形成多平台联动、内容差异化分发的传播体系,放大传播声量。 5、效果追踪与迭代优化 追踪传播数据和效果,以结果为导向,复盘和迭代传播打法、内容和渠道。基于人工智能模型及相关工具,开发与配置面向公关传播业务的自动化应用与提效工具;负责已上线工具与流程的日常运维,监控运行状态,及时排查与修复问题。

1、拥有品牌或事件营销经验,曾主导打造社媒或内容型媒体热点事件。 熟悉 B站、抖音、小红书等平台的视频内容生态,网络冲浪达人,对热点有一定的敏感度。 2、项目统筹能力强、自驱力强,能快速统筹多方资源推动项目落地;敢于挑战未知,不畏难,能在不确定中找到破局路径。 3、有头部视频和图文自媒体、影像行业、互联网公司等工作经验者优先。 4、脑洞大,心态开放,乐于探索新事物,Think Bold 打破常规! 5、本科以上,专业不限;对 AI 与数字化工具有真实的兴趣和热情。 6、能熟练使用先进 AI 工具完成实际工作;熟悉飞书、Coze 等协作 / 低代码平台的工作流与自动化功能。 7、有过用 AI 工具或低代码 / 自动化搭建小工具、小流程的实际经历(工作、实习、个人项目均可)。

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