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Open nowPosted 64 days ago

电商高级运营经理(天猫渠道)

arashivision/social261 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now电商高级运营经理(天猫渠道)arashivision/social · Shenzhen, Guangdong, Chinese Mainland
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Share of postings closed within
  1. 2.1%1 day
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  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 64 days ago

The posting

1、天猫渠道经营指标拆解和费率把控,官旗和店群差异化策略输出; 2、洞察天猫渠道增长机会点,明确增长项目目标和路径; 3、对外与行业小二/频道小二沟通,争取优势点位和平台资源; 4、对内培养品类运营,帮助输出渠道关键策略,反向驱动产品线; 5、拉通和市场的搜索承接项目,完成内部市场资源整合和平台资源落地。 【2】关键能力 1、渠道经营分析与策略制定能力 具备精细化数据拆解能力,能将天猫渠道总 GMV、利润目标拆解到官旗 / 店群、品类、活动节点; 能基于官旗(品牌形象 + 利润担当)、店群(渠道覆盖 + 长尾收割)的定位,制定差异化的选品、定价、投广、促销策略; 2、市场洞察与增长机会挖掘能力 能敏锐捕捉天猫平台趋势(如新品赛道、频道流量红利、用户消费偏好变化);通过竞品分析、用户数据反推渠道增长突破口; 具备增长项目设计能力,能明确机会点对应的目标、路径、资源需求与风险预案; 3、团队管理与项目落地推进能力 能基于渠道目标和项目优先级,优化团队人员分工,评估团队成员能力长短板,针对性分配任务并指导提升; 具备项目管控能力,能设置关键里程碑、跟进进度、解决卡点问题,确保项目按时落地; 4、平台关系维护与资源争取能力 熟悉天猫行业小二、频道小二的沟通逻辑与资源规则,能精准对接需求; 具备商务谈判能力,能争取大促主会场、品类频道、新品专区等优势点位; 能建立长期稳定的小二合作关系,获取平台一手政策与趋势信息; 5、跨部门协同与资源落地能力 能与市场团队紧密配合,整合内部营销资源(如达人合作、内容素材、品牌活动)与平台资源(如流量券、补贴、直播坑位); 具备资源匹配能力,能根据不同项目(大促、新品、日常)的目标,制定资源分配方案,最大化资源转化效率; 能跟进资源落地全流程,复盘资源投入产出效果。

1.本科及以上学历,海内外名校优先; 2.4年以上天猫店铺运营经验,具有较强的电商平台运营能力和市场敏感度; 3.能够独立分析数据,根据数据调整运营策略; 4.具备优秀的团队合作能力和沟通技巧; 5.对电商行业有浓厚的兴趣,能够适应快节奏的工作环境;

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