The posting
The Brand Facilitator reports to the Director of Training and delivers engaging, brand-specific training for new franchise owners and other learners across the Authority Brands portfolio. Each facilitator supports designated brands and combines classroom, virtual, hands-on, and field-based learning to ensure training is practical, accurate, and aligned with brand operating standards. The position is based in Atlanta, Georgia, and requires approximately 30% travel, including franchise site visits.
Authority Brands prepares new franchise owners across its portfolio of home services brands to open, operate, and grow their businesses through online pre-work and live, hands-on training. The program includes shared core content followed by brand-specific instruction. External partners may support initial curriculum design; after handoff, the internal training team delivers the learning experience and owns the curriculum.
Key Responsibilities
Deliver new-owner and ongoing training using approved facilitator guides, learning objectives, and brand operating standards. Facilitate classroom, virtual, hands-on, and field-based learning, adapting delivery to each brand’s operating model, equipment, safety requirements, and learner needs. Lead practical demonstrations and create an inclusive learning environment that connects training to day-to-day franchise operations. Assess learner knowledge, skills, progress, and readiness; document results and coordinate coaching or follow-up support when needed. Support new services, technology, systems, processes, and operating procedures through training that drives adoption and consistent execution. Use learner feedback and training data to evaluate effectiveness and recommend curriculum improvements. Partner with instructional designers, brand subject-matter experts, vendors, manufacturers, and other training partners to maintain and deliver relevant content. Earn and maintain required internal certifications and applicable external licenses or trainer qualification depending on the brand Provide qualified cross-brand facilitation coverage and represent Authority Brands professionally with franchise owners and partners.
Qualifications The ideal candidate combines home services or field operations experience with strong adult-learning facilitation, practical technical credibility, and the ability to deliver accurate training across multiple brands and service categories.
Bachelor’s degree or an equivalent combination of education and relevant experience. At least three years of experience in home services, field operations, franchise operations, or a related service business; franchise or multi-brand experience preferred. Experience facilitating adult learning in classroom, virtual, or hands-on environments; relevant facilitation or train-the-trainer certification preferred. Strong presentation, communication, organization, and learner-engagement skills, with the ability to translate technical and operational concepts into practical application. Ability to build credibility with franchise owners and field leaders and influence adoption of brand standards and new initiatives without direct authority. Ability to work independently, manage competing priorities, and deliver accurate training across multiple brands and a geographically dispersed franchise network. Proficiency with learning management systems, virtual training platforms, and reporting tools. Applicable industry, safety, technical, regulatory, or equipment certifications preferred.



