The posting
The Creative Director leads the development and execution of distinctive, effective creative across Authority Brands’ portfolio. This role turns business and audience insights into compelling campaigns and content; guides work from concept through delivery and maintains a high standard for brand quality. Working closely with Brand Marketing and other partners, the Creative Director leads a multidisciplinary team, contributes hands-on creative thinking, and advances the thoughtful use of AI in creative production. Creative Craft, Innovation & Execution
Bring an external, innovative point of view to the home services industry, seeking inspiration from culture, design, technology, and industry trends to push creative thinking forward. Develop integrated ideas with designers and copywriters, unifying verbal and visual storytelling with a strong visual point of view. Guide creative projects from brief to execution, maintaining a high bar for quality and brand consistency across campaigns, digital, social, content, and demand generation. Uplevel Authority Brands’s approach to AI in ad design, evaluating new tools and workflows and rolling out best practices to stay at the cutting edge of AI-powered creative.
Cross-Functional Collaboration & Strategy
Partner closely with marketing teams to translate business, audience, and product priorities into compelling creative strategies. Collaborate with internal partners, agencies, and production teams, providing clear creative direction and constructive feedback. Present creative concepts and recommendations confidently to leadership and key stakeholders.
Creative Leadership & People Management
Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands. Balance people leadership with direct execution in writing, concepting, narrative development, and creative problem-solving. Partner with Brand Marketing to prioritize workload and focus the team on high-impact initiatives.
Qualifications
10+ Years of Creative Experience in a leadership role (Creative Director, Associate Creative Director) within an agency or in-house brand environment. Experience working in a franchise model. Comfortable navigating localized requests while effectively prioritizing national brand marketing needs. Team Leadership & Mentorship: Demonstrated ability to manage, grow, and empower multidisciplinary teams of designers and copywriters through constructive feedback and hands-on guidance. Strategic & Cross-Functional Collaboration: Strong experience partnering with Brand Marketing and Operations teams to translate business and customer insights into impactful visual and verbal creative concepts. Portfolio & AI Innovation: A robust portfolio showcasing exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content along with a forward-thinking approach to leveraging generative AI tools in creative workflows.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (10-25% travel)



