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Open nowPosted 13 hours ago

Manager, Brand and Content Strategy

authority107 open roles

Where
Authority Brands Atlanta Office, 200 Galleria Parkway SE, Atlanta, Georgia, United States of America
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Your applicationOpen nowManager, Brand and Content Strategyauthority · Authority Brands Atlanta Office, 200 Galleria Parkway SE, Atlanta, Georgia, United States of America

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The clock on this job

Early applications get read.

12.9% of postings close within 7 days. Measured by our own scanner across the market. authority postings stay open a median of 20 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 12.9%7 days
  4. 21.0%14 days
  5. 35.6%30 days
  6. 58.5%60 days
This job: posted 13 hours ago

authority median: 20 days open

The posting

The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. This role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth. Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving the distinct identity of each brand. Brand Strategy and Planning

Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand. Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail. Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio. Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective. Campaign Development and Execution Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities. Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners. Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns. Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.

Brand Governance and Performance

Maintain brand identity and asset usage standards across consumer touchpoints. Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results. Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability. Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience. 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred. Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail. Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio. Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend. Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans. Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations. Experience in franchising, home services, or another multi-location service business preferred.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339

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