Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 10 hours ago

Marketing Manager, Trades

authority107 open roles

Where
Authority Brands Atlanta Office, 200 Galleria Parkway SE, Atlanta, Georgia, United States of America
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Manager, Tradesauthority · Authority Brands Atlanta Office, 200 Galleria Parkway SE, Atlanta, Georgia, United States of America

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on authority's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.9% of postings close within 7 days. Measured by our own scanner across the market. authority postings stay open a median of 20 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 12.9%7 days
  4. 21.0%14 days
  5. 35.6%30 days
  6. 58.5%60 days
This job: posted 10 hours ago

authority median: 20 days open

The posting

Summary: The Marketing Manager – Trades Brands develops and executes marketing plans for Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air, and Dry Medic. This role translates each brand’s positioning and growth priorities into coordinated campaigns for our corporate owned locations that build awareness, generate customer demand, and support Authority Brands’ growth. Working with brand leadership, local General Managers, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees local campaign planning, creative customization, and market-specific media execution. This role prioritizes market responsiveness and revenue performance over strict national governance—continually refining strategies based on local competition, seasonal demand, and market-level ROI. Local Brand Strategy & Market Planning

Develop local marketing strategies for corporate locations that address specific market dynamics, local competitor landscapes, customer demographics, and seasonal booking cycles. Adapt national messaging and creative to resonate with local market while identifying applicable assets across corporate-owned locations. Monitor local market trends, consumer behavior, and media consumption habits to capitalize on immediate revenue opportunities.

Campaign Development & Market-Level Execution

Design and execute tailored, multi-channel lead-generation campaigns aligned with each corporate location’s capacity and sales goals. Collaborate daily with General Managers to translate challenges into action with internal marketing teams, digital media agencies, and local vendors. Manage local advertising budgets and channel allocations (PPC, Local Services Ads, local radio/TV, community events) to maximize high-quality leads and immediate ROI. Partner directly with local General Managers and field operations to ensure marketing initiatives align with real-time operational capacity, technician availability, and local service offerings.

Performance, Optimization & Operational Agility

Partner closely with digital center of excellence to pivot to new or existing media partners that can gain lead generation efficiency. Monitor location-specific performance metrics including cancellations, cost per lead (CPL), lead quality, booking conversion rates, and return on ad spend (ROAS). Analyze performance data at the market level and regularly report actionable insights, campaign results, and budget forecast adjustments to Retail leaders.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience. 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred. Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail. Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio. Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend. Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans. Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations. Experience in franchising, home services, or another multi-location service business preferred.

Location: Atlanta, GA

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against authority's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on authority's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    authority's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.