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Open nowPosted 128 days ago

高级国内产品营销（耗材业务线）

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now高级国内产品营销（耗材业务线）bambulab/global · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 128 days ago

The posting

耗材是 3D 打印生态中复购率最高、SKU 最复杂的品类。作为耗材线的市场接口人，你的核心目标是耗材的渗透率与占有率。你需要兼备产品营销与整合传播能力，不仅要与业务团队紧密协作、分析耗材策略，更要向用户讲清楚产品优势卖点，通过高效的传播手段和生命周期运营，推动耗材业务增长。

岗位职责 1. 品类教育与产品定义： 深入理解各类 3D 打印耗材的材料特性，挖掘用户在不同打印场景下的真实痛点，提炼清晰易懂的产品卖点与使用指南。 2. 整合营销传播策划： 针对耗材高频复购的特点，策划日常种草、大促爆发及新品上市的整合传播方案，通过社媒、社区及 KOL 矩阵持续营销。 3. 增长导向的市场运营： 围绕“耗材渗透率”和“市场占有率”目标，设计用户生命周期营销动作，驱动耗材复购与生态粘性。 4. 业务协同与洞察： 紧密配合耗材业务线（BL）负责人，输出国内市场洞察、研究用户心理，反向影响耗材新品的开发规划与 SKU 策略。

1. 3-5 年快消品、消费电子配件或高复购品类的产品营销、整合传播经验。 2. 极强的“增长嗅觉”：不仅懂传播，更懂如何通过营销动作驱动业务指标（渗透率/复购率）。 3. 具备快节奏、多线并行的项目管理能力，抗压能力强，心态开放。

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