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Open nowPosted 35 days ago

内容营销(国内市场)

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now内容营销(国内市场)bambulab/global · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 35 days ago

The posting

1. 核心项目内容策划与落地:主导人群扩圈、品牌传播及产品传播项目的内容创意方案。结合小红书、抖音、B站等不同社媒平台的传播规律,策划并输出高质量的内容形式(如图文、视频、活动等),并拉通内外部资源确保方案高标准落地。 2. 社媒平台洞察与内容转化:敏锐捕捉各大社交平台的热点趋势与目标圈层(如科技数码、生活方式、手办DIY等)的用户情绪,快速找到话题切入点,将硬核产品转化为大众喜闻乐见的优质内容。 3. 传播效果追踪与复盘:建立内容传播的数据反馈机制,持续监测并分析各平台的内容数据表现。通过复盘不断优化内容策略,确保每一次传播都能切实服务于品牌声量与业务目标。 4. 跨部门协同与资源整合:与产品营销、达人营销、视觉设计等团队紧密配合,管理内容项目的核心节点,保障内容输出的节奏与质量。

1. 本科及以上学历,新闻传播、市场营销、广告学等相关专业,具备 3-5 年内容营销或社媒传播相关经验。 2. 扎实的内容基本功:具备优秀的内容创意能力和文字功底,能独立产出具有传播力的内容方案。有主导过成功的内容营销或人群破圈案例者优先。 3. 极强的网感与平台敏锐度:深度了解小红书、抖音、B站等主流社媒平台的玩法与流量逻辑,对热点话题有敏锐的嗅觉,并能迅速转化为品牌内容动作。 4. 优秀的执行力与项目管理能力:能在快节奏的环境中多线并行,有效整合内外部资源,推动项目按时保质落地。 5. 对科技产品的热情:热爱探索前沿科技,能够快速学习并理解 3D 打印产品知识。 加分项 • 拥有消费级电子产品、生活方式品牌,或小红书/B站等内容平台背景。 • 身是 3D 打印、科技数码、DIY 创客或手办玩偶等圈层的重度爱好者。

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