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Open nowPosted 373 days ago

市场公关(内容策划向)

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now市场公关(内容策划向)bambulab/global · Shenzhen, Guangdong, Chinese Mainland
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Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 373 days ago

The posting

工作定位 将技术语言与商业亮点转化为易传播、高共鸣的品牌内容,让“硬核”信息也能被大众轻松理解并主动分享。

岗位职责 1. 制定公关内容策略与叙事主线,为公关传播质量和结果负责; 2. 捕捉公司产品动态和行业故事,用稿件、图片、长短视频等方式予以呈现; 3. 建设内容资产库,持续沉淀案例,为多渠道传播提供弹药; 4. 主导ESG、品牌故事、线下主题展等专题项目,统筹创意、资源和进度,确保高质量交付; 5. 协同法务、产品等部门,把控内容风险与合规,确保输出安全、准确、有效。

1. 三年以上科技或B2C内容营销经验,熟悉行业叙事风格与传播规律,网感在线; 2. 文字功底扎实,掌握多种文本的写作技巧,包括但不限于新闻稿、深度稿件、演讲稿、视频脚本等; 3. 具备复杂传播项目管理能力,可独立制定传播规划,统筹多团队、多环节的内容生产线。

加分项 1. 在微信、小红书、B站等主流社媒平台有过较为成功的账号运营经验和粉丝基础; 2. 操盘过知名产品或IP在各大社媒平台的专题策划传播,熟悉平台流量和话题运营规则; 3. 对3D打印、创客或硬件话题有浓厚兴趣,能快速理解技术逻辑并转化为大众语言。

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