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Open nowPosted 106 days ago

高级国内产品营销(配件业务线)

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now高级国内产品营销(配件业务线)bambulab/global · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 106 days ago

The posting

1. 场景洞察与卖点叙事: 深入研究 3D 打印创客及普通用户的应用场景,完成配件的卖点包装。主导产品线整体对外的传播叙事。 2. 场景化整合传播: 结合主机生态及DIY场景,策划配件品类的整合营销传播方案。通过创意内容、达人合作和社区活动等,高效完成产品曝光、种草与转化。 3. 核心物料策划: 协同内容团队,产出高质量的产品物料、使用教程&场景演示视频和官网信息等,降低用户的认知与使用门槛。 4. 业务线协同: 配合配件业务线(BL)负责人,收集国内用户反馈与需求,为配件品类的产品扩充与迭代提供准确市场依据,作为业务线核心之一推动品线发展。

1. 3-5 年消费电子生态产品、摄影器材配件、户外装备等品类的产品营销策划经验。懂产品,有技术底子,能与研发、PM 在同一频道对话。 2. 思路清晰,具备出色的跨部门沟通与协调能力,能有效拉动研发、设计、销售等团队朝共同目标推进。 3. 对 3D 打印生态或 DIY 文化有浓厚兴趣,本身是创客或极客玩家者优先。 4. 具备清晰的用户视角,能准确区分"技术自嗨"和"用户真痛点",擅长将复杂概念转化为清晰、有吸引力的用户语言。

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