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Open nowPosted 234 days ago

内容营销(海外方向)

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now内容营销(海外方向)bambulab/global · Shenzhen, Guangdong, Chinese Mainland
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Share of postings closed within
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  6. 44.6%60 days
This job: posted 234 days ago

The posting

海外内容营销(Campaign Manager) 工作定位:全球有大量富有想象力的创客,他们的故事很值得被推动传播。我们致力于通过Let‘s Make It Fund等品牌活动收集、打造并将大量激动人心的故事传播出去。在这里,你将不仅是项目的管理者,更是品牌叙事的构建者——把创客的疯狂想法、艰难突破和动人故事,变成打动人心的内容,传递给全球社区。

岗位职责: 1、内容策划 1.1挖掘、筛选有破圈潜力的内容,主导叙事框架的制定,将技术项目转化为具有传播力的品牌故事。 1.2策划多格式内容(视频系列、社媒专题、创客专访、进度纪录等),并协调内部与外部资源完成物料交付。 2、项目管理 2.1管理相关内容项目进度,从故事挖掘、制作执行到发布推广,确保高质量交付。 2.2与创作者/用户保持紧密沟通,理解项目进展,捕捉关键里程碑与故事节点,并转化为内容机会。 3、跨部门协同 3.1联动市场、产品、设计、法务等部门,保障内容合规、风格统一且符合品牌定位。 3.2与内外部伙伴协作,拓展内容分发与联合传播机会。 4、内容资产沉淀 4.1建立容档案库与故事素材库,形成可复用、可扩展的内容资产。 4.2总结内容表现数据,持续优化叙事策略与制作流程,提升内容传播效率。

1、三年以上海外市场品牌或内容营销相关经验,有从 0 到 1 策划并落地内容项目的完整经验。 2、出色的跨文化内容感知力,能精准把握全球创客/科技爱好者社区的内容偏好与情感共鸣点。 3、卓越的项目管理与协作能力,能同时推进多线程任务,并在复杂协作中保持清晰节奏。 4、优秀的英语书面与口语表达能力,能自信地与全球创客、合作伙伴及内部团队沟通。 5、对制造、科技、硬件创客生态有热情者优先。

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