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Open nowPosted 237 days ago

海外联盟营销

bambulab/global104 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now海外联盟营销bambulab/global · Shenzhen, Guangdong, Chinese Mainland
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  6. 44.6%60 days
This job: posted 237 days ago

The posting

统筹管理公司耗材品线在全球主流联盟平台上的账户运营,包括推广策略制定、预算分配、佣金结构优化及ROI管控;针对耗材“高频复购、多色多卷选购”的特点,设计差异化的佣金结构与激励机制(包括阶梯返佣、多卷捆绑奖励、新色/新品首发专项激励等),平衡渠道ROI与渠道增长。

1、统筹管理公司在全球主流联盟平台上的账户运营,包括推广策略制定、预算分配、佣金结构优化及 ROI 管控; 2、制定并执行联盟渠道的年度增长计划,基于数据分析不断优化转化率、客单价及合作伙伴质量; 3、管理与维护核心联盟合作伙伴关系,定期沟通推广策略与业绩目标,激励优质合作伙伴提升销售贡献; 4、拓展全球优质联盟资源,主动开发垂直领域的意见领袖、内容创作者、优惠网站、比价平台等合作方; 5、持续挖掘产品核心卖点,结合行业趋势与竞争对手动态,制定差异化联盟营销策略; 6、对联盟营销全链路数据进行监控、分析与复盘,输出可量化的优化方案与增长建议,并推动跨部门落地; 7、协同市场、品牌、电商、SEO/SEM 团队,推动多渠道整合营销,最大化联盟推广效果; 8、关注并应用行业最新工具与技术,提升联盟运营效率与竞争力。

1、本科及以上学历,英语流利,可作为工作语言; 2、3-5年海外联盟营销经验,具备从 0 到 1 搭建或大规模优化联盟渠道的成功案例; 3、深入了解全球主流联盟平台(ShareASale、CJ、Rakuten、Impact 等)及其后台操作; 4、具备丰富的行业人脉资源,能够快速引入高质量的联盟伙伴及流量主; 5、具备优秀的项目管理能力与跨团队协作能力,能够独立推动复杂项目落地; 6、数据敏感度高,熟练使用 Excel、Google Analytics、联盟后台报表等工具进行数据分析与预测; 7、有科技、3C 产品类目经验者优先,对消费电子、创新硬件有较强兴趣; 8、学习能力、适应能力、抗压能力强,结果导向,能在快节奏环境中保持高效。

加分项:有3D打印耗材/硬件、卓面级工具、模型手办,DTY/创客类目或快消/复购型DTC独立站出海联盟经验者优先考虑。

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