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Open nowPosted 187 days ago

Chef de Produits Marketing - Segment collectif et tertiaire

bdrthermea85 open roles

Where
Mertzwiller HQ
Work mode
Hybrid
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Your applicationOpen nowChef de Produits Marketing - Segment collectif et tertiairebdrthermea · Mertzwiller HQ

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. bdrthermea postings stay open a median of 11 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 187 days ago

bdrthermea median: 11 days open

The posting

Le Portfolio Specialist est responsable de l’exécution locale de la stratégie Produit pour le segment Commercial ou Residential en France. Il/Elle agit comme expert marché et client, en assurant une compréhension approfondie des besoins locaux à travers une forte proximité avec les clients, le marché, et les équipes internes. Le rôle inclut également la propriété locale d’un portefeuille produit défini, en garantissant la pertinence des propositions de valeur, la gestion du cycle de vie produit, ainsi que la contribution à la stratégie Go-To-Market (GTM) et aux lancements produits.

Les principales missions associées à ce poste sont les suivantes :

  • Être la voix du marché et du client dans tous les processus NPD (Nouveau Développement Produit) : collecte et analyse des insights marché (VOC), anticipation des tendances, analyse concurrentielle …
  • Assurer l’interface opérationnelle avec la direction OpCo pour garantir l’alignement sur la priorisation des besoins locaux, les feuilles de route produits et les stratégies.
  • Traduire la stratégie globale du Business Area en actions locales concrètes pour le marché français, incluant la priorisation des cas d’usage.
  • Contribuer à la croissance du segment (Commercial ou Residential) en adaptant les solutions (produits + services) afin de créer des propositions de valeur différenciantes et gagnantes.
  • Assurer la gestion locale du cycle de vie produit (PLM) : introduction, retrait, maturité, positionnement prix, performances, promotions, etc.
  • Collecter, consolider et analyser les données nécessaires aux décisions : données concurrentielles, retours clients, réglementations locales, tendances marché.
  • Contribuer à la construction et à l’exécution de la stratégie Go-To-Market locale, intégrée à toutes les propositions de valeur.
  • Soutenir la mise en œuvre du Marketing Local Program (MLP), piloté par la gestion de projet locale ou NPD.
  • Travailler en collaboration avec les équipes internes (ventes, support technique, service, S&OP, direction locale) pour assurer la cohérence et l’efficacité des actions marché.

Vous voudrez bien trouver ci-dessous le profil idéal recherché :

Essentiel :

  • Expérience en gestion de produit / portefeuille
  • Excellentes compétences en gestion des parties prenantes
  • Forte compréhension des enjeux commerciaux et du marché local
  • Capacité à construire des relations solides avec les clients
  • Capacité d’analyse de données marché et concurrentielles
  • Aisance dans les environnements matriciels internationaux

Souhaité :

  • Compétences en gestion de projet transversal
  • Compétences marketing
  • Culture technique dans les domaines concernés

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.

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