The posting
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Quote from Hiring Manager
This role is responsible for building and implementing Super Premium Spirits brands strategy for the BF Czechia & Slovakia in cooperation and under the supervision of Senior Brand Manager, cooperating on all marketing resources (strategies, tools needed for strategies execution and resources in terms of cooperating partners and agencies) to support building the portfolio of assigned Brands for the overall growth of the company’s business. This position has no direct report.
Meaningful Work From Day One
Amazing opportunity to be part of the team that builds Mental and Physical availability of super premium brands such as Diplomático, Gin Mare, El Jimador or Woodford Reserve. Close collaboration with dedicated Brand Ambassadors, Trade marketing and Sales team will be a huge part of the daily work.
This is an office based role where you will need to be in the office four days a week with Fridays working from home.
What You Can Expect
- Developing and implementing a consistent Brand strategy in cooperation with Senior Brand Manager
- Leading the preparation of yearly Brand plans and ensuring their effective implementation, competitive price positioning, and complying with Brand equity guidelines
- Providing constant and effective evaluation of all marketing activities using sales, media, and brand health data
- Organizing of various events relevant to the brand
- Managing SoMe and MCRF for all Super Premium Spirits portfolio
- Developing good relations and communication with global brand teams
- Together with SMB, keeping track of the marketing spending for the led activities and overall brand budget. Monitoring and reporting Brand expenses to meet the budget
What You Bring to the Table
- Strong knowledge level of marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, project management Solid experience with data analysis, using different sources of data, drawing conclusions and insights
- Demonstrated experience in brand strategy & planning
- Project Management: attention to detail, excellent execution, ability to effectively manage multiple tasks at the same time, setting priorities, and ensuring timelines are met. Able to identify & highlight potential risks. Gives regular status updates in a concise and compelling way (presentation skills)
- Highly developed presentation skills
- Very strong oral & written communication in English, native Czech/ Slovak Solid Google, Office 365, Excel, PowerPoint, and Word skills
- Good Czech (and Slovak) market knowledge (consumer, trade, media), FMCG advantage.
- Business Acumen & entrepreneurial thinking
- Good mixture of analytic/strategic understanding and creative out-of-the-box thinking
What Makes You Unique
- Previous experience from Spirits industry
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:
1
