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Open nowFirst seen 3 days ago

Analista de Marketplace

Bitali6 open roles

Where
El Talar, Buenos Aires, Argentina
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Your applicationOpen nowAnalista de MarketplaceBitali · El Talar, Buenos Aires, Argentina
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 3 days ago

The posting

Descripción del puesto

Buscamos un/a Analista de Mercado Libre para potenciar la performance integral de nuestras marcas en el Marketplace ( Cannon, Piero, Suavestar, Suavegom, Gani y Rosen), gestionando el negocio en su dimensión 360°: comercial, publicidad (brand + performance) y conocimiento en gestión operación/logística.

Su objetivo será consolidar las marcas del grupo como referentes de la categoría dentro de MercadoLibre, trabajando en conjunto con el equipo de Marketing Digital y Productos digitales.

Prinicipales responsabilidades de la posición

Gestión comercial

  • Administrar y optimizar el catálogo de las marcas del grupo en MercadoLibre (publicaciones, precios, stock, fichas de producto).
  • Monitorear el posicionamiento competitivo dentro de la categoría colchones y sommiers.
  • Identificar oportunidades de expansión de catálogo (variantes premium, productos complementarios).
  • Activar y gestionar palancas de crecimiento: promociones, financiación, Colecta y Flex y programa de Afiliados.

Gestión Ads (Brand + Performance)

  • Planificar, ejecutar y optimizar campañas de Product, Display & Brand Ads dentro de MercadoLibre.
  • Balancear inversión entre objetivos de marca (visibilidad, share of search) y performance (conversión, ROAS).
  • Analizar métricas de inversión publicitaria y proponer ajustes de presupuesto por marca/categoría.

Análisis y reporting

  • Elaborar reportes de performance por marca (ventas, share de categoría, ranking, métricas de ads).
  • Realizar benchmark competitivo dentro del marketplace.
  • Proponer mejoras continúas basadas en datos.

Requisitos

Formación y certificaciones

  • Buscamos estudiantes o profesionales de las carreras de Marketing, Comercialización, Negocios en internet o afines.
  • Certificación oficial de MercadoLibre (deseable).

Experiencia

  • Mínimo 2 años de experiencia específica en gestión de cuentas/marcas dentro de MercadoLibre (excluyente).
  • Experiencia en gestión de Ads dentro de MercadoLibre (excluyente).
  • Valorable experiencia en empresas con portfolio multi-marca o múltiples cuentas dentro del marketplace.

Competencias

  • Visión comercial y orientación a resultados.
  • Capacidad de análisis de datos para la toma de decisiones.
  • Autonomía y proactividad para gestionar múltiples marcas/SKUs en simultáneo.
  • Trabajo colaborativo con equipos internos de marketing, atención al cliente, producto y logística.

Beneficios

Principales beneficios de la Posición

  • prepaga para el colaborador y su grupo fliar.
  • comedor en planta.
  • descuentos en productos propios
  • descuentos de otras empresas por convenios ( GYM, Electrodemesticos, etc...)
  • estacionamiento en planta
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