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Open nowPosted 102 days ago

活动运营

bluecity/3469359 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now活动运营bluecity/346935 · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 102 days ago

The posting

1、探索创新活动玩法与社交场景,从活动创意、参与机制、激励体系等全链路出发,设计并验证不同活动形式对用户社交行为的带动效果; 2、与产品、设计、研发团队紧密配合,推动活动功能与玩法的产品化落地,通过数据回收验证活动效果,包含参与率、社交转化率、内容产出率、次周留存等,定期复盘并输出活动洞察; 3、建立社交资产衡量体系,定义并追踪活动带来的互关关系数、资产厚度、UGC增量等核心指标,将活动产出的优质内容回流社区,形成“活动→内容→留存”的正向循环; 4、定期梳理行业内外主流社交活动优秀案例,提炼可复用的活动创意与玩法模式,持续迭代活动策略。

职位要求: 1、本科及以上学历,2-3年活动运营、用户运营相关工作经验,有社交产品、内容社区、兴趣社群类产品经验者优先; 2、对多元人群的社交动机和参与偏好有足够理解,能从用户动机出发设计让用户愿意主动参与的活动玩法; 3、创意能力强,具备敏锐的社交洞察力,能将抽象的活动目标转化为可落地的创意方案; 4、逻辑清晰,结果导向,通过数据结果不断迭代方案; 5、沟通能力强,能高效协调产品、设计、研发、外部主理人等多方资源推进活动落地。

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