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Open nowPosted 69 days ago

商业化广告产品运营

bluecity/3469359 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业化广告产品运营bluecity/346935 · Beijing, Chinese Mainland
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Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 69 days ago

The posting

1、负责 App 内联盟广告、品牌广告、内容广告、达人广告及广告运营后台的产品规划、方案设计、需求输出与落地迭代,持续对齐行业大盘,完善平台广告产品能力;基于用户行为、市场趋势、竞品分析持续优化广告策略,平衡用户体验与变现目标,提升广告主 ROI 与平台收益; 2、理解广告技术底层链路,与研发、数据团队深度协作,参与技术方案沟通,完成广告产品开发对接、数据追踪、广告性能持续优化;定期开展广告业务数据分析,通过数据驱动产品与策略迭代,持续提升广告业务效益; 3、负责广告产品手册、业务规范梳理沉淀,赋能前端业务团队;结合垂类平台特性与市场机会,探索创新商业广告产品,打造商业化增量。

1、本科及以上学历,4 年以上互联网广告产品相关经验,有广告联盟、社交平台商业化广告经验优先,兼具营销业务视角优先;熟悉品牌、效果、联盟广告业务体系,具备较强数据分析能力,可基于数据挖掘业务价值,熟练使用 SQL 优先; 2、具备完整广告产品设计与落地经验,优秀商业敏感度,持续跟踪广告行业模式与市场变化; 3、理解广告基础技术逻辑,能够独立和研发对齐方案、推进功能落地;逻辑清晰,擅长定位问题、闭环解决; 4、优秀跨团队协同与项目管理能力,结果导向,情绪稳定,具备中长期商业化生态建设思维,善于提炼精简有效信息,支撑业务决策。

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