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Open nowPosted 1433 days ago

广告优化师

boke/index480 open roles

Where
Wuhan, Hubei, Chinese Mainland
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Your applicationOpen now广告优化师boke/index · Wuhan, Hubei, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. boke/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 1433 days ago

boke/index median: 1 days open

The posting

一、岗位职责: 1. 负责手游及小游戏产品广告投放工作,主要负责字节、腾讯广点通等核心媒体渠道投放,同时参与快手等其他渠道的投放测试与优化。 2. 负责根据项目目标制定阶段性投放策略,结合投放数据和市场变化,持续调整投放方案,提升广告投放效果。 3. 结合产品特点及投放策略,参与广告素材方向制定,与美术、视频团队协作,优化不同媒体渠道的素材方向和投放表现。 4. 负责投放数据整理与分析,通过数据工具分析消耗、转化、ROI等核心指标,定期进行投放复盘,发现问题并提出优化方案。 5. 使用Codex、Claude等AI工具辅助投放分析、数据处理及流程优化,探索AI提升广告投放效率的方法。

二、任职要求: 1. 本科及以上学历,985/211院校优先,数学、计算机、产品等相关背景优先。 2. 2年以上工作经验,有游戏、电商、互联网广告投放经验者优先。 3. 了解游戏广告投放模式及基本机制,熟悉字节、腾讯等主流媒体投放逻辑,有小游戏投放经验者优先。 4. 具备良好的数据分析能力,能够通过数据拆解投放效果,理解投放过程中的关键指标和优化逻辑。 5. 具备较强的学习能力和逻辑思维能力,对AI工具、数据分析及广告增长方向有兴趣,能够快速学习并应用新工具。 6. 具备良好的沟通协作能力,能够清晰表达投放思路,并推动相关团队协作完成目标。

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