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Open nowPosted 289 days ago

资深捕鱼投放（快手向）

boke/index480 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now资深捕鱼投放（快手向）boke/index · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on boke/index's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. boke/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 289 days ago

boke/index median: 1 days open

The posting

波克成立于2010年，旗下拥有《捕鱼达人》《跃动小子》《爆炒江湖》《Tile Master》等精品休闲游戏，覆盖休闲竞技、收集养成、模拟经营、策略对战等多个赛道。 近年来我们在小游戏赛道持续领先，《跃动小子》《灵画师》《超能下蛋鸭》等代表产品长期霸榜，最高排名TOP1，并获2025小游戏全国百强企业TOP3。 目前，我们全球累计注册用户超5亿，全球总下载次数超15亿，连续7年入选中国互联网百强。以游戏为载体，我们正积极探索和发展“游戏+”模式，赋能公益、大健康、教育、艺术等多个领域，让游戏发挥更多社会价值。

岗位职责： 负责棋牌 / 捕鱼类 IAP 手游在快手信息流媒体的全链路投放工作，包括投放策略制定、账户搭建、素材测试、预算控制及效果优化，对 ROI / LTV 等核心指标负责。 主导至少一款棋牌或捕鱼产品的发行投放过程，深度参与产品从测试期到放量期的投放节奏规划，并持续推动效果提升。 深度理解快手信息流的归因逻辑、算法机制及平台政策，能够结合平台特点制定差异化投放策略，并与快手媒体运营保持高效、深入的协作沟通。 基于投放数据进行分析与复盘，通过数据驱动产品与投放策略优化，及时发现市场机会点，提出针对性的投放和素材优化方案。 与产品、运营、创意、设计等团队紧密协作，推动素材创意、数值节奏及活动方案的持续迭代，提升用户转化和长期留存。 在日常投放及分析工作中，积极使用 AI 工具提升工作效率，包括但不限于素材创意、数据分析、复盘总结等场景。

任职要求 5年以上经验，至少主导过一款 IAP 手游的完整投放流程，有棋牌 / 捕鱼类产品成功发行经验者优先。 对快手信息流媒体有深入理解，熟悉其投放逻辑、归因方式、算法机制及政策规则，具备与媒体侧深度协作的经验。 具备较强的数据分析能力，能够从投放数据中发现问题并推动决策落地，具备清晰的 ROI 与 LTV 思维。 对棋牌 / 捕鱼类用户行为、付费心理及产品节奏有一定认知，能够结合品类特性制定投放策略。 具备良好的沟通能力与团队协作意识，能够在跨部门合作中主动推进事项落地。

我们秉承“BE WILD. BE FREE.”的品牌主张，坚持始终创业、简单务实、开放包容、勇于担当的文化理念。在这里—— 【态度】我们讲求自驱，不设边界，没有人能定义你的舞台和天花板； 【氛围】内部真·扁平，新人的意见、不同的观点都有可能成为波克前行的关键； 【成长】入职即有指导人和成长伙伴双cover，内部分享+外聘大神助你突破自我； 【生活】一日三餐下午茶，房补公寓任你选，节日社团境外游...让游戏不只是工作，更是你的生活！

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