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Open nowPosted 52 days ago

游戏用户运营(VIP运营)

boke/index480 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now游戏用户运营(VIP运营)boke/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. boke/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 52 days ago

boke/index median: 1 days open

The posting

岗位职责: 1. 负责VIP用户需求及付费心理挖掘,及时识别用户在充值、游戏体验、活动参与及产品使用过程中的问题和潜在需求;结合用户特征制定差异化运营方案,推动问题解决及体验优化。 2. 建立高价值用户分层及生命周期运营策略,根据充值金额、活跃程度、付费趋势、流失风险等特征进行用户分层,针对不同用户制定维护、促活、召回、防流失及付费提升策略。 3. 持续监控VIP用户行为及充值数据,识别用户付费、活跃及游戏行为变化,判断异常波动和流失风险;结合数据分析和用户反馈,定期输出运营策略及商业化优化建议。 4. 策划并落地VIP用户专项运营方案,包括专属活动、差异化权益、充值激励、用户关怀及召回方案等,并持续跟踪投入产出及实际效果,推动策略迭代。 5. 协同策划、产品、研发及客服等团队,推动VIP体系、用户权益、运营工具、充值体验及相关产品功能持续优化,将高价值用户需求转化为可落地的产品及运营方案。 6. 持续沉淀VIP用户运营案例、沟通策略及标准流程,形成可复用的用户运营方法,提升高价值用户运营效率和服务质量。

岗位要求: 1. 本科及以上学历,3 年以上游戏行业用户运营 / 大 R 运营相关经验,有成熟的用户运营方法论和实践经验,对投入产出分析经验丰富者优先 2. 熟悉用户运营的流程与方法论,有成熟的用户运营方法论和实践经验,对投入产出分析经验丰富者优先; 3. 逻辑能力强,有较强的数据分析能力,熟悉统计分析相关工具,对数据敏感,兼备业务抽象能力和推动落地能力; 4. 具备海外游戏运营经验或东南亚市场(印尼 / 泰国)背景者优先; 5. 有用户视角,好奇心强,热爱社交,善于团队合作。

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