The posting
Roles and Responsibilities
Ad Account Management
- Directly manage 15 Meta ad accounts.
- Support an additional 6 accounts managed by the team.
Ad Strategy & Campaign Management
- Develop, execute, and optimize comprehensive ad strategies across Facebook and Instagram.
- Align strategies with client objectives, brand goals, and precise audience targeting.
- Improve ad performance and customer journeys for single-service clients.
- Lead A/B testing, budget allocation, and strategic audience segmentation.
Creative & Copy Execution
- Collaborate with the design team to develop compelling ad creatives.
- Write high-converting, engaging ad copy tailored to each clients goals.
- Oversee the creation and optimization of landing pages for Meta ads.
Client Onboarding & Communication
- Lead onboarding for new Meta Ads clients, ensuring a smooth, strategic start.
- Work closely with account managers to align Meta Ads with broader marketing efforts.
- Deliver regular performance reports and updates to clients.
Team Development & Leadership
- Provide daily support, training, and mentorship to the Meta Ads team.
- Resolve campaign-related issues and drive smooth execution.
- Host training sessions on best practices, advanced strategies, and new tools.
Performance Monitoring & Reporting
- Conduct daily check-ins on all ad accounts to identify optimization opportunities.
- Deliver detailed performance reports including ROAS, engagement, and conversion metrics.
Tool & Industry Trends Evaluation
- Stay up-to-date on Meta platform updates, ad formats, and algorithm changes.
- Evaluate third-party tools that improve campaign functionality and efficiency.
Qualifications
- Bachelors degree in Marketing, Advertising, Communications, or related field.
- 5+ years of experience managing Meta Ads with proven campaign success.
- Deep expertise in audience segmentation, optimization, and performance analysis.
- Strong command of Meta platforms, marketing tools, and analytics.
- Exceptional leadership, organization, and communication skills.
Tools You've Worked With
- Meta Ads Manager (Facebook & Instagram)
- Google Analytics
- Segmetrics
- Swipe Pages
- Canva
- Shopify
- Asana
- Third-party ad management tools



