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Open nowPosted 80 days ago

广告后端开发工程师(广告投放&智能助手) - Ads Core

ByteDance19,258 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告后端开发工程师(广告投放&智能助手) - Ads CoreByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 23 days open

The posting

团队介绍:Ads Core 是抖音集团广告业务体系中负责交易机制与智能决策的核心技术团队之一。

我们面对的是一个超大规模的商业化经济系统:一端是广告主和商家,希望在可控成本下获得订单、GMV、线索、用户增长和长期生意增长;另一端是抖音等产品中有限而高价值的用户流量。Ads Core 要解决的问题,是预算从哪里来、流量给到哪里,以及如何让每一次商业流量分配都更接近客户增量、用户体验和平台长期收入的共同最优。

团队覆盖出价与竞价、归因与信号、自动化投放、流量机制、激励增长等关键方向,通过机器学习、因果推断、强化学习、机制设计和大规模工程系统,把客户经营目标转化为平台可理解、可执行、可优化的交易决策。

技术上,Ads Core 处在超大规模、高并发、强约束的真实交易系统中。我们需要在每天海量请求里完成预算分配、实时出价、归因度量、自动化决策和流量机制优化;也需要在客户目标、用户体验和平台长期收入之间做多目标建模与系统决策。这里会持续产生因果归因、强化学习、机制设计、长期价值建模、大规模在线实验、实时工程系统等高难度问题,并要求算法能力真正落到线上交易链路和业务结果中。

加入 Ads Core,你将参与建设抖音集团广告业务最核心的底层系统:让广告主真正把生意做大,让用户体验持续被保护,让平台获得长期、合理、可持续的商业化收入。如果你希望在真实商业系统里把算法、机制和工程能力转化为可见的业务影响,这里会提供足够复杂、也足够有成长空间的问题。

1、负责字节跳动中国区竞价广告(抖音/今日头条等App)的客户侧投放优化,深入解决客户投放问题; 2、建设下一代广告投放系统-自动化投放工程算法架构,包括自动化创编引擎,创编/出价等多要素统一决策框架,自动化智能决策模型训练和服务框架; 3、深入参与广告自动化工程框架设计、开发以及业务推广,解决自动化业务场景下的工程问题; 4、深度参与AI与广告平台融合创新,搭建智能化广告投放及智能助手Agent,完成广告投放系统的智能化升级,提升客户体验和经营效果。

1、2027届获得本科及以上学历,计算机、软件工程等相关专业优先; 2、具备扎实的计算机基础,熟悉C++/Golang/Python中的至少一门编程语言,有扎实的数据结构功底; 3、具备良好的自驱力与业务钻研能力; 4、有LLM、Agent、智能助手、智能客服等相关业务开发经验优先。

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