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Open nowPosted 80 days ago

算法工程师（激励方向） - Ads Core

ByteDance19,261 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now算法工程师（激励方向） - Ads CoreByteDance · Beijing, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 27 days open

The posting

团队介绍：Ads Core 是抖音集团广告业务体系中负责交易机制与智能决策的核心技术团队之一。

我们面对的是一个超大规模的商业化经济系统：一端是广告主和商家，希望在可控成本下获得订单、GMV、线索、用户增长和长期生意增长；另一端是抖音等产品中有限而高价值的用户流量。Ads Core 要解决的问题，是预算从哪里来、流量给到哪里，以及如何让每一次商业流量分配都更接近客户增量、用户体验和平台长期收入的共同最优。

团队覆盖出价与竞价、归因与信号、自动化投放、流量机制、激励增长等关键方向，通过机器学习、因果推断、强化学习、机制设计和大规模工程系统，把客户经营目标转化为平台可理解、可执行、可优化的交易决策。

技术上，Ads Core 处在超大规模、高并发、强约束的真实交易系统中。我们需要在每天海量请求里完成预算分配、实时出价、归因度量、自动化决策和流量机制优化；也需要在客户目标、用户体验和平台长期收入之间做多目标建模与系统决策。这里会持续产生因果归因、强化学习、机制设计、长期价值建模、大规模在线实验、实时工程系统等高难度问题，并要求算法能力真正落到线上交易链路和业务结果中。

加入 Ads Core，你将参与建设抖音集团广告业务最核心的底层系统：让广告主真正把生意做大，让用户体验持续被保护，让平台获得长期、合理、可持续的商业化收入。如果你希望在真实商业系统里把算法、机制和工程能力转化为可见的业务影响，这里会提供足够复杂、也足够有成长空间的问题。

1、围绕抖音、今日头条、番茄小说等App进行激励策略迭代； 2、落地因果推断、运筹优化、强化学习及营销大模型等前沿算法技术，结合多元激励玩法与流量策略，持续改善用户体验，推动用户规模扩增、广告收入提升与业务持续增长； 3、依托海量用户数据与创新激励玩法，运用前沿机器学习算法实现更精准的个性化营销，高效应对业务增长场景中的各类实际问题； 4、参与抖音、今日头条、番茄小说等亿级用户规模产品的变现、增长工作，聚焦流量优化、激励补贴以及长期价值建模，推动广告营收提升与用户留存优化； 5、运用强化学习、因果推断和大模型等技术提升个性化激励策略效果，通过算法建模实现激励与流量的高效协同，落地前沿研究成果，持续提升用户LTV； 6、在超大规模深度学习框架下，参与模型、出价优化以及策略升级，持续优化激励场景的CTR/CVR/Uplift模型，探索激励策略在广告与营销场景中的最佳实践。

1、2027届获得本科及以上学历，计算机、机器学习和模式识别等相关专业优先； 2、具备优秀的编程和算法能力，熟练掌握C++/Python等编程语言，熟悉常见的数据结构与算法； 3、具备扎实的统计学习与深度学习理论基础，在强化学习、大模型应用、因果推断、运筹优化等一个或多个领域有深入的研究或实践经验； 4、有国际顶级会议或期刊论文发表经历，或参与过知名开源项目者优先；曾获Kaggle、ACM等算法比赛奖项者优先。

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