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Open nowPosted 4 days ago

B端营销专家(内容营销方向)-TikTok Shop

ByteDance18,956 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowB端营销专家(内容营销方向)-TikTok ShopByteDance · Shanghai, Chinese Mainland
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 4 days ago

ByteDance median: 7 days open

The posting

1、负责B端营销内容体系的整体策划与生产,面向多区域商家生态,围绕平台招商、商家教育、品牌建设与生态沟通,搭建高质量内容资产库,持续提升品牌认知、商家转化与行业影响力; 2、负责B端营销内容策略制定,结合业务阶段、区域特点及商家生命周期,输出季度内容规划与年度内容方向; 3、负责商家案例展示、白皮书、经营方法论、市场洞察报告、平台招商手册、合规指引等重点物料策划与制作; 4、负责平台招商、商家运营、政策解读、行业趋势、成功案例等核心内容的选题策划、框架设计与落地交付,搭建并维护B端内容资产体系,沉淀可复用的内容模板、话术框架、行业案例库和素材库; 5、与BD、AM、合规、服务商、设计、区域团队紧密配合,确保内容准确传达业务价值并服务招商转化,支持B端社交媒体矩阵、内容渠道建设及运营,提升内容分发效率和线索获取效果。

1、本科及以上学历,市场营销、新闻传播、商业分析、语言类等相关专业优先;具备4年及以上B2B内容营销、平台招商内容、品牌内容、行业研究或商业内容策划经验; 2、有较强的内容策划与结构化表达能力,能够独立完成从选题、框架、采访、撰写到发布的全流程; 3、能够产出不同类型内容,包括品牌内容、案例包装、方法论、白皮书、招商物料、活动传播内容等; 4、具备较强的商业理解能力,能快速理解平台招商、商家经营、合规政策、区域差异等复杂信息,并转化为可传播内容;具备良好的跨团队协作能力,能够协同业务、设计、活动、增长等多方资源推进项目; 5、英文可作为工作语言,具备国际化视野,有跨区域市场经验、跨文化沟通经验者优先。

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