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Open nowPosted 276 days ago

归因产品实习生 - 抖音

ByteDance18,956 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now归因产品实习生 - 抖音ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 276 days ago

ByteDance median: 7 days open

The posting

团队介绍:抖音致力于打造一个开放、积极、多元、友善的平台,鼓励表达、沟通和记录,激发创造,丰富人们的精神世界,让现实生活更美好。我们通过AI算法驱动的个性化推荐与智能创作工具,满足用户表达、学习、娱乐、社交、消费等需求。回顾抖音一路走来的历程,我们在帮助亿万用户记录美好生活的过程中,努力变得更好。

日常实习:面向全体在校生,为符合岗位要求的同学提供为期3个月及以上的项目实践机会。

1、负责字节跳动系APP营销手段的转化跟踪和归因策略设计,通过平台建设与数据分析,量化评估各类营销手段的推广效果,推动制定科学有效的归因方法论; 2、深入洞察营销运营团队需求,理解营销目标、考核机制和现有归因体系,通过迭代归因平台或归因策略,提升营销归因效率,提升归因准确度和合理性,实现营销手段的价值提升和用户增长; 3、负责归因平台产品的项目管理,推动设计、技术、测试等相关团队及合作部门紧密合作,按时完成产品研发、高质量上线和运营推广,完成产品目标; 4、统计和分析营销手段的转化归因构成、用户流转及各项核心数据指标,为营销方法改进、归因策略制定提供数据支持,并针对性的提出策略优化上的建议; 5、熟悉归因体系、DeepLink调起链接、埋点体系者优先。

1、硕士及以上学位在读,计算机、数学相关专业优先; 2、熟悉互联网广告、营销策略、数据归因模型者优先,有归因度量/计算广告/投放策略/激励营销相关实习或工作经验者加分; 3、目标导向,具备优秀的逻辑思维能力、具备一定数据分析技能,能通过数据发现问题并提出解决方案; 4、拥有敏锐的需求洞察力,对产品建设充满热情,主动自驱,责任心强,具备快速学习和适应能力,能够积极面对挑战; 5、具备出色的沟通协调能力、执行推进能力,能结合各方资源有效地组织和推进项目按期落地。

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