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Open nowPosted 84 days ago

抖音品牌广告运营经理 - 抖音品牌营销与星图达人

ByteDance19,258 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now抖音品牌广告运营经理 - 抖音品牌营销与星图达人ByteDance · Beijing, Chinese Mainland

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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 84 days ago

ByteDance median: 23 days open

The posting

团队介绍：品牌营销与星图达人为抖音、今日头条等全产品矩阵提供一体化品牌与达人营销解决方案，助力品牌实现精准触达与高效增长。依托行业领先的达人匹配算法、全链路数据洞察能力及创新的品牌营销产品和样式，我们打破内容与商业的壁垒，让品牌营销更具创意、更显精准、更有温度。 在这里，你将深度参与全球领先的达人营销生态建设，接触行业前沿的AI与营销产品结合、创新的品牌营销策略。你将与顶尖团队并肩，在品牌广告与达人营销的创新浪潮中，不断探索品牌营销的新可能，在数字营销领域快速成长。

1、负责字节跳动内容流品牌产品的运营推广，深度理解短剧/中长内容产品功能及特点，明确售卖策略，制定规模化GTM方案，推动新产品与新模式的落地，为目标达成负责； 2、分析业务数据，设计与优化市场推广策略，完成标杆案例，投放方法论的挖掘与建立； 3、提炼产品卖点，梳理产品流程，组织销售团队、代理商和客户的产品培训，设计运营活动，确保分阶段提升客户渗透与收入提升； 4、能够挖掘重点机会行业和客群，定期调研、收集与提炼客户需求，推动产品迭代。

1、2027届获得本科及以上学历； 2、对品牌产品/数据产品有深入理解；具备一定的OTV（在线视频）营销经验，了解各类型客户在品牌曝光和种草方向的诉求与营销模式者优先；具备整合营销思维，对内容营销有理解，数据敏感，善于总结、决策，可以独立撰写运营规划文档，熟练掌握市场需求分析与产品GTM策略，能够通过各种数据的收集，归纳，对产品进行及时调整及改进； 3、学习能力强，具有较强的独立思考能力和自我驱动力，对复杂的业务场景有判断力；同时对新鲜事物，特别是AI技术和业务的结合有充分的好奇心和探索欲； 4、有较强的客户视角和主人翁意识，具备优秀的沟通能力。

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