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Open nowPosted 272 days ago

广告算法实习生 - 内容消费与非闭环营销

ByteDance19,258 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now广告算法实习生 - 内容消费与非闭环营销ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

15.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.4%1 day
  2. 6.5%3 days
  3. 15.1%7 days
This job: posted 272 days ago

ByteDance median: 23 days open

The posting

团队介绍:内容消费与非闭环营销技术团队,服务内容消费和非闭环营销行业数十万客户和十亿级用户。其中,内容消费行业包括游戏、小游戏、短剧、小说、社交与工具等行业,非闭环营销行业包括平台电商、引流电商等行业。内容消费与非闭环营销围绕客户深转、ROI等本质诉求,构建了完整的产品矩阵,知名产品有UBA/UBP自动化产品、深转ROI1\ROI7产品等。研发团队主要通过技术手段支持行业的收入和市占提升,工作内容包括:投放策略优化(出价、自动化)、模型优化(深度延迟和稀疏转化建模、序列建模、Large Recommend Model等)、流量和体验策略优化(ROI3产品、推荐广告融合、多目标建模等)、AI内容理解和生成(多模态模型、营销创意&剧集生成等)、定价和权益激励策略优化(智能定价、QCPX等)、海量创意自动化托管投放架构(DPA)、新产品开发等。

ByteIntern:面向2027届毕业生(2026年9月-2027年8月期间毕业),为符合岗位要求的同学提供转正机会。

1、模型算法:负责非闭环电商召回、粗排、精排等模块的CTR、CVR、LTR、GMV等模型优化工作,使用DIN、SIM、Transformer、Scaling、LRM等技术持续提升这些模型效果,从而提升非闭环电商收入; 2、出价算法:负责非闭环电商出价优化工作,包括下单出价、支付ROI出价、UBX自动化高维组合出价等相关产品的出价优化工作,使用PID等控制学理论、监督学习、强化学习等技术提升出价效果,从而提升非闭环电商收入; 3、自动化算法:负责非闭环电商自动化投放优化工作,包括自动化新建计划、自动化关停计划、素材创意自动化生产、组合等工作,使用增益建模、监督学习、强化学习、AIGC等技术提升自动化投放效果,从而提升非闭环电商收入; 4、投放策略:负责非闭环电商投放策略相关工作,包括DPA投放、用户体验、大促策略、新品拓品策略、新客策略等优化工作,需要深入理解业务,配合产品设计线上策略,优化客户投广效果和体验。

1、2027届本科及以上学历在读,计算机/自动化/运筹学/统计学等相关专业优先; 2、扎实的机器学习/深度学习/运筹优化理论和实践经验,熟悉深度学习算法(CNN/RNN/LSTM/MTL等); 3、熟悉至少一种主流深度学习编程框架(PyTorch/TensorFlow等),熟悉其底层架构和实现机制; 4、有扎实的编程基础,良好的编程风格和工作习惯,熟练掌握C/C++,Java,Python等至少一门语言; 5、有激情、勇于接受挑战、乐于挑战,具有良好的团队合作意识、理解沟通能力以及独立解决问题的能力。

加分项 1、在广告、推荐、搜索、增长营销等大规模业务上有过一定的优化经验; 2、在会议(CCF-A类,如ICML、NeurIPS、ICLR、AAAI、IJCAI、KDD、RecSys、SIGIR等)上发表过论文; 3、有过深度学习编程框架开源社区经验。

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