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Open nowPosted 90 days ago

行业产品运营 - 抖音生活服务

ByteDance19,258 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now行业产品运营 - 抖音生活服务ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.6%14 days
  5. 34.3%30 days
  6. 43.5%60 days
This job: posted 90 days ago

ByteDance median: 23 days open

The posting

团队介绍:抖音生活服务依托抖音POI (Point of Interest)、短视频、直播、搜索等,以“激发线下生意,丰富美好生活”为使命,致力于成为最值得信赖的生活服务平台,为用户提供更丰富、独特的生活体验,为合作伙伴提供包容且公平的健康营商生态。截至2025年底,抖音生活服务业务已覆盖400+城市,超过1500万家动销门店。抖音生活服务将继续携手生态伙伴,为用户提供值得心动的商品和服务。

1、负责生活服务酒店行业的产品运营,围绕酒店C端产品功能、流量策略、目的地经营等重点业务,从不同分层商家及用户的经营痛点出发,挖掘业务增长机会,为酒店行业基础产品能力及重点专项的经营结果负责; 2、基于酒店行业经营场景和业务策略,设计并落地行业解决方案,推动包括但不限于搜索、货架、C端交易转化、平台营销及流量探索等模块的产品能力建设与持续优化; 3、聚焦酒店行业开展深度分析,通过对商业模式、用户需求、流量机制、供需关系等理解,洞察行业机会,并结合抖音内容、直播、搜索及货架等用户场景,产出对业务有价值的关键经营策略,明确可落地的产品方向; 4、结合用户分层、消费行为和交易链路,参与目的地经营等项目用户运营及策略设计,推动用户拉新、活跃、转化、留存和复购等核心指标提升; 5、协同产品、研发、行业运营、商家运营、营销及数据等团队,推动产品需求和运营策略从问题诊断、方案设计、上线落地到效果复盘的完整闭环,并沉淀可复用的行业运营方法论。

1、2027届获得本科及以上学历; 2、有产品运营、用户运营、用户研究、商业分析或酒旅行业相关经历者优先,有AI应用相关项目实践者优先;有互联网平台产品运营、用户运营或策略运营实习经历者优先,重点关注在电商、内容社区、本地生活、酒旅等业务中取得明确项目成果的同学; 3、具备良好的行业敏感度、用户视角和抽象能力,对产品创新有热情,能够输出业务策略,深度参与产品功能的上线及迭代; 4、具备结构化思维和较强的数据分析能力,逻辑清晰,能够通过数据分析发现经营问题,挖掘用户需求、客户痛点及业务增长机会; 5、具备一定的策略运营能力,能够围绕商家经营、用户分层、权益设计、交易转化、流量分配等场景提出可落地的解决方案; 6、具备良好的横向沟通和跨团队协作能力,学习能力及工作韧性强,能够快速适应业务变化,主动推动复杂事项并对结果负责。

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