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Open nowPosted 28 hours ago

电商搜索营销增长运营 - 抖音搜索

ByteDance19,035 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now电商搜索营销增长运营 - 抖音搜索ByteDance · Hangzhou, Zhejiang, Chinese Mainland

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  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

12.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 12.9%7 days
  4. 21.0%14 days
  5. 35.6%30 days
  6. 58.5%60 days
This job: posted 28 hours ago

ByteDance median: 7 days open

The posting

团队介绍：抖音搜索是抖音的核心产品能力之一，满足用户找内容、找商品、找服务、找经验、找人等多元需求，基于海量的内容和商品供给、领先的意图识别和产品能力，用户搜索规模保持高速增长，快速成为中国第一梯队的移动搜索平台。抖音搜索业务体系完善，涵盖内容、电商、生活服务、推荐、交互、数据分析等多个方向。AI大模型和抖音内容生态的结合，会给抖音搜索带来的新的增长动力！

1、负责电商独立端搜索场景的运营增长，围绕搜索流量、点击、转化和交易结果制定运营策略； 2、结合平台营销节奏、大促活动和行业经营目标，设计搜索侧营销承接方案，提升搜索场景GMV和转化效率； 3、联动行业运营、商家运营及重点品牌商家，围绕品牌营销节点、品类趋势和平台活动，设计搜索侧品牌营销联动方案，带动品牌词、品类词、场景词等搜索需求增长，并提升搜索曝光、点击、转化和交易贡献； 4、对搜索核心指标进行持续监控和分析，定位流量、点击、转化、供给等问题，并推动优化方案落地； 5、协同产品、算法、行业运营、商家运营、活动运营和增长团队，推动搜索场景产品能力和运营效率提升。

1、本科及以上学历，3年以上电商运营、搜索运营、用户增长、营销增长或活动运营经验； 2、具备营销增长意识，能够结合活动、权益、商品和用户需求设计增长方案； 3、熟悉电商用户购物链路，对搜索、推荐、商城、频道、活动、商品供给和交易转化有较好理解； 4、具备较强的数据分析能力，能够通过数据发现问题、拆解原因并制定运营策略； 5、具备良好的项目管理和跨团队协作能力，能独立推进复杂项目落地； 6、有电商搜索、独立商城、货架电商、频道增长、大促运营经验者优先。

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