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Open nowPosted 2 days ago

增长产品经理 - 红果短剧

ByteDance19,258 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长产品经理 - 红果短剧ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 2 days ago

ByteDance median: 23 days open

The posting

团队介绍:红果短剧是抖音集团2023年推出的免费看剧产品,致力于为用户提供海量免费优质短剧,同时也为用户提供电影、电视剧、小说、有声书等多元内容,满足不同用户的内容消费需求。

1、负责红果短剧/番茄小说分享回流、小组件、厂商资源位等站外触达场景的产品规划与落地,从用户洞察、方案设计到上线迭代全流程跟进,持续提升触达效率与用户转化; 2、围绕拉新、召回、促活目标,设计并优化站外流量获取与分发策略,结合用户分层与内容偏好,提升流量利用效率与用户生命周期价值; 3、建立核心指标体系,通过A/B实验、漏斗分析、用户行为研究等方式定位增长机会,持续优化产品方案,以数据结果验证增长效果; 4、持续关注行业内站外触达、系统级入口、厂商合作等方向的最新动态与产品玩法,输出可落地的产品创新建议; 5、与研发、设计、运营、商务、厂商对接等团队紧密协作,推动项目高效落地,协调解决过程中的资源与排期问题。

1、2027届获得本科及以上学历,专业不限; 2、关注阅读/短剧场景与用户心理,能够从用户视角出发判断方案的合理性,有长期小说/短剧消费习惯更佳; 3、具备优秀的逻辑分析能力与产品意识,能够从用户需求与业务目标出发,拆解问题并设计清晰的产品方案; 4、熟练使用Excel/SQL等数据分析工具,能够通过数据发现问题、验证假设,有A/B实验设计与分析经验者优先; 5、对互联网产品增长有强烈兴趣,关注用户增长、流量运营、手机特性等相关领域,有主动学习与探索新事物的习惯。

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