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Open nowPosted 36 days ago

头客策划 - 抖音电商

ByteDance19,258 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now头客策划 - 抖音电商ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

15.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.4%1 day
  2. 6.5%3 days
  3. 15.1%7 days
This job: posted 36 days ago

ByteDance median: 23 days open

The posting

团队介绍：抖音电商以“总能发现好东西”为主张，致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式，给用户提供更个性化、更生动、更高效的消费体验。同时，抖音电商积极引入优质合作伙伴，为商家变现提供多元的选择。

1、负责广告业务的手机数码大小家电行业策略，协助推进重点客户的营销方案落地，监督执行效果，从而有效提升重点客户生意增长； 2、了解广告客户需求和公司的广告平台属性，熟悉品牌、达人、效果等商业化产品逻辑，并能够总结客户投放技巧，进行经验复制； 3、具备活动策划与商业化落地的能力，能基于招商目标、行业趋势与招商节奏，制定招商IP年度/季度规划，明确主题方向、人群/行业策略与核心叙事等，设计可规模化复用的招商IP玩法，产出对外PPT/招商手册/权益说明/报价与交付标准等； 4、与各团队紧密合作，推进重点广告主产品测试、案例包装等，推动产品迭代，并沉淀行业运营方法论。

1、2027届获得本科及以上学历； 2、数据分析能力强，熟练使用Excel/SQL，能独立完成数据提取、清洗、分析和可视化，用数据驱动决策； 3、熟悉广告产品与流量竞价逻辑，了解ECPM排序、出价机制、人群定向等广告系统核心概念，有广告投放实操经验者优先； 4、学习能力强，对新事物保持好奇心，乐于接受新挑战； 5、有电商行业经验优先（包括但不限于电商运营、广告投放、商家服务、数据分析等实习经历）。

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