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Open nowPosted 5 hours ago

美区用户营销实习生 - TikTok Shop

ByteDance18,956 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now美区用户营销实习生 - TikTok ShopByteDance · Shanghai, Chinese Mainland
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Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 5 hours ago

ByteDance median: 7 days open

The posting

团队介绍:TikTok Shop 是 TikTok 旗下的内容电商。平台汇聚全球优质商家与创作者,通过短视频、直播等多场景连接消费者,让新奇好物畅销全球,让美好生活触手可得。目前团队分布在美国、英国、法国、印尼、墨西哥、中国等全球多个国家和地区,在这里你将有机会深入国际业务场景,面向全世界商家及用户,和跨区域团队协作,共同探索创新购物模式。期待和优秀的你一起创造更多可能!

日常实习:面向全体在校生,为符合岗位要求的同学提供为期3个月及以上的项目实践机会。

1、参与平台级大促活动(S/SS)、行业活动、品牌营销活动及IP专项的全流程执行协同,根据既定SOP独立负责执行模块,保障活动按时、高质量上线; 2、协助对接本地KOL及达人资源,参与达人内容合作与直播营销相关活动的沟通协调及落地; 3、与行业客户经理、用户研究、达人运营、设计、产品、研发等跨职能团队协同推进活动创建与优化; 4、负责活动核心数据的追踪与分析(包括订单量、GMV、转化率等关键指标),独立完成活动效果复盘,输出数据洞察与优化建议,为后续活动策略提供数据支撑; 5、持续收集并整理美国本地市场信息,包括消费人群特征、流行趋势、热门内容、达人动态及行业动向,通过对本地电商平台、社交媒体、独立站及线下零售市场的调研分析,协助输出品类市场分析报告,挖掘本地化货盘与营销机会; 6、对活动执行流程与关键经验进行整理沉淀,协助完善活动SOP,推动经验可复用与流程持续优化。

1、本科及以上学历在读,专业不限; 2、有平台营销或活动运营经验者优先,了解电商营销活动全流程,有国际电商达人内容运营、直播运营、短视频运营相关经验者优先,英语可作为工作语言,有国际化学习或生活经历者优先,尤其具备美国市场相关背景; 3、具备良好的沟通与跨团队协作能力,学习能力强,执行力高,能独立推进工作; 4、具备一定的视觉审美与营销意识,对广告及内容表达有个人判断者加分,具备市场敏锐度,能够快速捕捉市场动态、消费趋势与内容热点变化; 5、具备良好的数据分析能力与业务敏感度,熟悉基础电商数据指标(如GMV、转化率、UV、客单价等),能基于数据驱动分析与决策; 6、每周可实习5天,连续实习4个月及以上。

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