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Open nowPosted 291 days ago

广告策略产品实习生(游戏行业)-广告业务

ByteDance19,261 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now广告策略产品实习生(游戏行业)-广告业务ByteDance · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 291 days ago

ByteDance median: 27 days open

The posting

ByteIntern:面向2027届毕业生(2026年9月-2027年8月期间毕业),为符合岗位要求的同学提供转正机会。 团队介绍:广告业务为抖音集团的商业变现提供产品、技术、运营及市场支持,负责端到端大型广告系统建设,覆盖抖音、今日头条、西瓜视频、番茄小说、穿山甲等产品矩阵,践行“激发生意新可能”理念,致力于让营销更省心、更高效、更美好,推动商业的可持续增长。领先的AI营销能力、成熟的趋势营销理念,让不分体量、地域的企业及个体,在这里都能通过数字化技术激发创造、驱动生意。在这里,你将投身建设面向未来的数字营销能力,接触到全球先进的商业产品架构、模型、算法、运营模式和营销理念,在互联网广告行业始终创新。

1、协助负责游戏行业广告模型效果优化,参与广告投放策略的制定与调整,通过数据分析与模型优化,提升广告投放的精准度与转化率,为游戏广告主提供更优质的服务; 2、参与游戏广告媒体平台的数据建设工作,协助构建和完善游戏行业用户画像数据,为广告投放提供更精准的数据支持,探索新的游戏广告投放模式,以更精准地匹配游戏和玩家; 3、协助推动基于玩家行为的广告投放产品建设,包括平台化能力和数据监控看板的优化,提升广告主接入和投放效率,帮助客户解决接入问题; 4、协助制定负责方向的关键数据指标,基于数据分析与用户研究,识别潜在的产品需求和优化机会;参与撰写产品方案,并监督其实施,确保产品达到预期效果; 5、关注游戏内容消费趋势和生产模式,对LLM大模型在游戏内容创作、推广等方面的应用进行研究和分析,为游戏广告内容优化提供参考建议,提升广告的吸引力和影响力; 6、协助团队完成其他与游戏广告相关的工作任务,如市场调研、产品分析等,为团队提供有力的支持和帮助。

1、2027届本科及以上学历在读; 2、较强的学习能力和责任心,能够快速适应新环境和新任务,独立并迅速地完成分配的工作; 3、对数据有敏锐的洞察力,具备一定的数据分析能力,熟悉Excel、SQL等常用数据分析工具者优先; 4、具备良好的沟通和协调能力,能够有效地协助团队成员分析和解决复杂问题,推动跨部门团队协作; 5、对游戏行业有浓厚兴趣,熟悉国内主流游戏的玩法,并对游戏吸引玩家的机制有好奇心,具有相关行业经验者优先; 6、有AI实践更佳,能够将相关知识应用于游戏广告工作中; 7、至少连续实习3个月,每周4天以上。

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