The posting
About the team ByteDance E-commerce is building a new generation of digital commerce by bringing together sellers, creators, content, and consumers in an integrated commerce ecosystem. The FMCG Beauty & Personal Care team works with a diverse ecosystem of marketplace sellers, from emerging businesses and growing local merchants to established sellers with a strong online presence. Our mission is to help these sellers unlock their potential through data-driven commercial strategies, content-led commerce, and scalable seller development programs.
About the Role As a Seller Growth Account Manager, you will be the business growth partner for a portfolio of marketplace sellers within FMCG Beauty & Personal Care. This is not simply an account servicing role. You will work closely with sellers to understand their business, identify growth opportunities, and help them build the capabilities needed to scale their businesses on our e-commerce platform. You will work across assortment, campaigns, pricing, LIVE, content, creators, affiliate, and other commerce solutions to help sellers unlock new sources of growth. If you enjoy working with businesses, solving commercial problems, and seeing your strategies translate into real business growth, this is an opportunity to help shape the next generation of e-commerce in the Philippines.
Responsibilities - Own Seller Growth: Manage a portfolio of FMCG Beauty & Personal Care marketplace sellers, understand their business goals and challenges, and develop strategies to grow their GMV and long-term value. - Unlock Business Opportunities: Analyze seller performance and identify opportunities across assortment, pricing, promotions, traffic, conversion, and seller operations to build actionable growth plans. - Build Strategic Partnerships: Develop strong relationships with sellers, understand their short- and long-term priorities, and build Joint Business Plans (JBPs) that align seller ambitions with platform growth opportunities. - Drive Content-Led Commerce: Help sellers unlock new growth channels through LIVE streaming, creators, affiliate, short-form content, campaigns, and other e-commerce solutions. - Develop High-Potential Sellers: Identify promising marketplace sellers and support their growth through structured incubation programs, seller education, platform tools, and targeted initiatives. - Drive Commercial Performance: Work with sellers to maximize participation in key campaigns and shopping moments, securing competitive assortment, pricing, promotions, and other commercial opportunities. -Improve Seller & Customer Experience: Monitor key operational metrics including cancellation, returns, shipping lead time, and service quality, working with sellers to identify issues and implement improvements. - Collaborate Cross-Functionally: Partner with Category, Campaign, Creator, Affiliate, Ads, Operations, and Product teams to bring the right solutions and opportunities to sellers.
Minimum Qualifications - Bachelor's Degree or equivalent practical experience. - 3+ years of experience in e-commerce, account management, business development, sales, category management, or related commercial roles. - Strong commercial acumen and understanding of how marketplace sellers grow their businesses through assortment, pricing, promotions, traffic, and conversion. - Strong communication, negotiation, and relationship-building skills, with the ability to influence external sellers and internal stakeholders.
Preferred Qualifications - Direct experience managing or working with marketplace sellers in FMCG, Beauty & Personal Care, retail, or consumer products. - Experience working with e-commerce marketplaces such as Shopee, Lazada, or similar platforms. - Experience helping sellers grow through LIVE streaming, affiliate, creator partnerships, short-form content, or other social commerce channels. - Strong analytical skills with experience using seller or business performance data to identify growth opportunities and develop actionable recommendations.
