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Open nowPosted 10 days ago

内容策略实习生 - TikTok生活服务

ByteDance19,261 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内容策略实习生 - TikTok生活服务ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 10 days ago

ByteDance median: 27 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok生活服务(TikTok GO) 是一站式商业解决方案,创造性地通过TikTok POI、短视频、直播和搜索等,连接全球用户与本地服务,提供有价值的真实世界生活体验,激发用户探索周围的世界。以“发现好去处,助力本地商家”为使命,致力于成为最值得信赖的发现好去处和连接本地商家的平台,让社区更轻松地与餐厅、酒店和景点互动,为商家提供全新方式来连接客户并促进交易,结合创新的营销和运营工具,带来可持续增长。团队分布多国,目前积极扩张中。大航海时代,我们欢迎大家一起加入国际化征程,共同打造TikTok生活服务业务!

日常实习:面向全体在校生,为符合岗位要求的同学提供为期3个月及以上的项目实践机会。

1、负责国际餐饮、酒旅等生活服务内容的日常样本分析,拆解爆款内容范式,归纳内容结构、选题、呈现规律,输出内容分析成果; 2、甄别优质内容与普通内容,建立内容质量评价标准,协助沉淀内容评估维度、内容避雷清单; 3、参与国际内容库整理,对内容进行标签归类、质量打分,辅助内容选题方向调研; 4、跟进国际达人内容生态动态,收集产品账号/垂类热点,同步内容趋势洞察; 5、配合策略团队完成专项调研、数据整理、文档撰写等其他内容策略相关工作。

1、本科及以上学历在读; 2、可稳定实习3–6个月,每周5天线下到岗; 3、雅思6分及以上/大学英语六级及以上,具备英文内容听、说、阅读理解能力; 4、内容感知:对国际化餐饮、酒旅、本地生活类内容有敏感度,能清晰分辨优质内容与平庸内容,有刷国际化短视频/图文平台习惯优先; 5、能力基础:逻辑清晰,擅长归纳总结,能把内容观察整理成结构化文档;细心耐心,具备基础的数据整理能力; 6、软性要求:学习能力强,沟通顺畅,执行力强,能按时交付任务,对内容策略方向感兴趣。

加分项: 1、有国际化社媒(TikTok/Ins等)内容运营、内容分析、本地生活相关实习/项目经历; 2、熟悉国际化本地生活平台; 3、具备基础英文文案阅读能力。

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