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Open nowPosted 85 days ago

营销算法工程师 - TikTok Shop

ByteDance19,258 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now营销算法工程师 - TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

15.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 23 days.

Share of postings closed within
  1. 2.4%1 day
  2. 6.5%3 days
  3. 15.1%7 days
This job: posted 85 days ago

ByteDance median: 23 days open

The posting

团队介绍:TikTok Shop 是 TikTok 旗下的内容电商业务,致力于成为用户发现并获取优价好物的首选平台。面向直播电商、视频内容电商、货架电商等多元购物场景,国际电商持续为全球用户提供更个性化、更主动、更高效的消费体验,也为商家提供稳定、可靠、可持续增长的平台服务,推动“新奇好物畅销全球,美好生活触手可得”的使命落地。 目前,国际电商算法团队分布在中国、美国、新加坡等多个国家和地区,深度参与全球化业务建设。加入我们,你将有机会面向全球用户、商家和商品生态,与跨区域的产品、工程、运营和业务团队协作,持续提升商品供给质量、用户购物体验、平台交易效率与履约体验,共同探索内容电商与智能购物的新模式。 Data-国际电商团队是 TikTok Shop 的核心算法技术力量,专注于电商场景下的算法创新与规模化落地,方向包括但不限于:生成式推荐与大规模 Foundation Model、多模态商品理解与内容生成、搜索与导购、智能客服、风控治理、物流履约优化、商家经营智能化,以及 Agentic 智能体在电商全链路中的应用。我们希望通过先进的算法能力,帮助用户更高效地发现感兴趣的商品,帮助商家实现更高质量的经营增长,并持续提升交易各环节的智能化水平。 在这里,你将与一流的产品和技术团队合作,面对复杂且真实的国际化电商挑战,推动前沿技术在大规模业务场景中落地,与团队一起创造更多可能。

1、团队主要负责国际电商全球多区域,包括美国、欧洲、拉美、东南亚等区域的智能营销、用户增长等业务,对电商规模以及用户规模负责; 2、建立用户全生命周期数据和价值体系,解决电商用户增长中的各种核心痛点和业务问题; 3、参与搭建业界先进的在线营销推理算法引擎,打通搜索、推荐、营销场域信号,突破各域独立决策到多域联合决策; 4、负责国际化电商的用户增长和智能营销的业务优化,通过算法优化业务主要预算花钱钱效,包括补贴分发、商品定价、预算分配、流量策略等补贴效率以及流量效率优化业务,促进电商GMV增长。

1、2027届获得本科及以上学历,人工智能、机器学习、计算机、数学、运筹学相关专业优先; 2、有扎实的算法和数据结构基础,优秀的编码能力; 3、学习能力强,对事物保有好奇心,良好的沟通能力和团队协作能力; 4、有扎实的机器学习算法基础,熟悉机器学习、深度学习、因果推断、强化学习中一项或多项;

加分项: 1、在AI领域顶级会议/期刊上发表过论文,或参加ACM/机器学习类竞赛并获得过好名次的优先; 2、有用户增长、智能营销,广告等相关领域研究或者项目实践,有LTV预估、Uplift、运筹规划、序列建模、多场景建模优化等经验的优先。

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