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Open nowPosted 4 days ago

Assistant Influencer Marketing Manager

CASETiFY65 open roles

Where
Shanghai, China
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Your applicationOpen nowAssistant Influencer Marketing ManagerCASETiFY · Shanghai, China
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. CASETiFY postings stay open a median of 22 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 4 days ago

CASETiFY median: 22 days open

The posting

Job description:

China KOL Strategy & Market Execution

  • Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
  • Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
  • Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.

Influencer seeding program

  • Develop and scale a robust seeding program to generate continuous organic buzz.
  • Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
  • Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.

Leadership and team management

  • Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
  • Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.

Qualifications

  • Bachelor's Degree in Marketing, Communications, or related field
  • At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
  • Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
  • Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
  • Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
  • Experience leading teams and managing multiple campaigns simultaneously.
  • Excellent project management and organizational skills.
  • Passion for influencer culture and staying ahead of fast-paced industry trends.
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